Facebook Sales & CRO Optimization

My store is already getting steady visitors; now I want those clicks turning into paid orders through a well-structured Facebook strategy blended with sharp conversion-rate optimisation.

Here’s what I need help with: you will take full control of Facebook Ads Manager—audience research, creative testing, catalogue set-up, pixel events, retargeting and look-alike campaigns—while running continuous CRO experiments on the funnels those ads send traffic to. Every decision should be data-driven, backed by clear analytics, and aimed at one outcome: higher online sales.

Deliverables I expect
• A 30-day campaign roadmap detailing audiences, ad formats, spend allocation and projected KPIs
• Pixel and conversion tracking configured and verified across the funnel
• Minimum three A/B tests on landing or product pages with documented results and recommendations
• Concise weekly reports highlighting ROAS, CPA, uplift from CRO tests and next steps
• End-of-engagement summary with optimisation playbook for scaling

I’m happy to supply current account access, historical performance data and creative assets on day one so you can dive straight into optimisation. Let’s push Facebook to become my top-producing channel.