Facebook Lead Generation for Accountants

I run an accounting practice and I’m ready to ramp up our inbound pipeline through Facebook. I’m looking for someone who lives and breathes social-media marketing—specifically organic Facebook lead generation—to plan, create, and publish a stream of compelling posts that attract business-owner prospects and move them toward a discovery call with our firm.

Here’s what I need help with:
• Strategy: refine our positioning and map an organic post sequence that educates, nurtures trust, and prompts action.
• Content creation: write and design post graphics or carousels that translate accounting expertise into clear, benefit-driven messages.
• Scheduling & optimisation: load everything into Facebook Business Suite, use best-time scheduling, monitor reach and engagement, then tweak copy or visuals as data rolls in.
• Lead capture tracking: ensure every post routes traffic to our booking link or downloadable checklist so we can measure qualified leads generated.

Acceptance criteria
– 20 ready-to-publish posts delivered for the first month, each with copy, image, and suggested hashtags
– Content reflects our brand voice (professional yet approachable) and is fully proofread
– Reporting spreadsheet showing impressions, clicks, and booked calls attributed to each post after 30 days

If you have a track record turning Facebook audiences into real accounting leads, I’d love to see examples and discuss how quickly you can get our first batch live.