Facebook Lead Generation Campaign

My immediate goal is to turn Facebook into a consistent source of qualified leads. I already know Social Media Marketing is the channel I want to pursue, and Facebook is the sole platform I need help with right now.

Here is what I have in mind:
• Audience research and refined targeting so ads reach people who have both the need and intent to buy.
• Compelling ad creative and copy that highlight our value proposition and drive clicks to a lead-capture form or landing page.
• Proper tracking set-up (Pixel, Conversions API if practical) to make sure every lead is recorded and attributed.
• Ongoing optimisation—A/B testing, budget re-allocation, and creative refreshes—to keep cost-per-lead moving downward week after week.
• Clear, concise weekly reports summarising spend, leads generated, and actionable insights.

Acceptance criteria
1. Campaign goes live with tracking verified and at least two audiences plus two ad variations running.
2. First report delivered after seven days, showing lead volume and cost-per-lead metrics pulled directly from Ads Manager.
3. All assets (ad copy, creative files, audience definitions) handed over in editable format at the end of the engagement.

If this scope lines up with your expertise, let’s discuss timeline and milestones so we can start filling the pipeline as soon as possible.