Facebook Lead-Driving Campaign

The task is to plan, build, and optimise a Facebook campaign whose single purpose is to generate leads or direct sales. I will supply product information, existing brand assets, and access to the Facebook Business Manager account; everything else—from audience research and pixel installation through creative concepts, split-testing, budget pacing, and weekly reporting—needs to be covered in your workflow.

Key deliverables
• Full funnel strategy document (objective: leads/sales)
• Ad account and pixel set-up or clean-up
• Two to three campaign structures with ad sets, creatives, and copy ready to launch
• Clear tracking sheets and a concise weekly performance summary highlighting CPL or ROAS

Acceptance criteria
• Campaigns go live without Facebook policy flags
• Pixel fires correctly and matches reporting inside Events Manager
• First report delivered seven days post-launch with actionable optimisation steps

I am flexible on audience geography and content style, so include your recommendations on targeting, creative formats, and any automation tools (e.g., Ads Manager rules, Zapier lead syncs) you feel will accelerate results.