Facebook & Instagram Product Ads

I want to drive real-world sales for a line of physical products by running paid campaigns exclusively on Facebook and Instagram. 


The job covers the full cycle—strategy, asset creation, campaign build-out, optimisation and reporting. I will supply product photos and basic specs; you turn them into scroll-stopping creatives, write concise ad copy and set up audience targeting inside Meta Ads Manager. Please structure campaigns for clear split tests so we can quickly see which images, headlines and calls-to-action move the needle.

Deliverables
• Three visual ad variations per product (square + story sizes)
• Two copy sets per visual, aligned to the brand voice
• Campaign setup in Meta Ads Manager, including pixel events and custom audiences
• Weekly performance report with KPIs (ROAS, CPA, CTR) and recommendations for tweaks

Acceptance criteria
• Ads pass Facebook’s policy review without edits
• Tracking fires correctly and matches Shopify sales data
• ROAS benchmark hit or clear optimisation plan submitted within the first fortnight

If you regularly work with Photoshop or Canva for creatives, and are comfortable interpreting Facebook Analytics and Audience Insights, this will be straightforward. Please include one brief example of a previous e-commerce campaign where you improved sales, plus the time you typically need to launch after receiving assets.