Facebook & Instagram Growth Strategy
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
This project centres on social-media marketing within the Meta ecosystem, with all efforts directed at Facebook and Instagram. The end goal is to strengthen Brand awareness, drive Lead generation, and sustain ongoing Customer engagement through a clear, data-driven approach.
Scope of work
• Audit my existing Facebook and Instagram presence to uncover quick wins and longer-term improvement areas.
• Build a channel-specific strategy that aligns creative themes, posting cadence, and paid campaign structure with the three stated objectives.
• Develop a 30-day content calendar accompanied by copy, visual guidelines, and recommended creative formats (static, Stories, Reels).
• Set up and configure campaigns inside Meta Business Suite/Ads Manager, including tracking pixels and conversion events where applicable.
• Provide weekly performance snapshots and a concise wrap-up report outlining reach, leads captured, and engagement metrics.
Acceptance criteria
• Strategy deck clearly mapping each tactic to Brand awareness, Lead generation, or Customer engagement.
• Calendar delivered in Google Sheets or similar, ready for direct scheduling.
• Ad sets and audiences fully built and visible in my Business Manager, with spending limits left in draft until approved.
• Reporting template supplied with real data after the first week of activity.
Tools and access such as Meta Business Suite, Canva/Creative Cloud assets, and existing brand guidelines will be shared once we kick off.
Scope of work
• Audit my existing Facebook and Instagram presence to uncover quick wins and longer-term improvement areas.
• Build a channel-specific strategy that aligns creative themes, posting cadence, and paid campaign structure with the three stated objectives.
• Develop a 30-day content calendar accompanied by copy, visual guidelines, and recommended creative formats (static, Stories, Reels).
• Set up and configure campaigns inside Meta Business Suite/Ads Manager, including tracking pixels and conversion events where applicable.
• Provide weekly performance snapshots and a concise wrap-up report outlining reach, leads captured, and engagement metrics.
Acceptance criteria
• Strategy deck clearly mapping each tactic to Brand awareness, Lead generation, or Customer engagement.
• Calendar delivered in Google Sheets or similar, ready for direct scheduling.
• Ad sets and audiences fully built and visible in my Business Manager, with spending limits left in draft until approved.
• Reporting template supplied with real data after the first week of activity.
Tools and access such as Meta Business Suite, Canva/Creative Cloud assets, and existing brand guidelines will be shared once we kick off.
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