Facebook Ads for Brand Awareness

I need a paid-social specialist to plan, launch, and optimise a series of Facebook campaigns whose sole purpose is to make my brand impossible to miss. All spend will go through Facebook Ads Manager; Instagram can stay on the sidelines for now, though I may expand once the core strategy is humming.

Here’s what success looks like to me:
• Campaign architecture built around brand-awareness objectives, including look-alike and interest-based audiences
• Eye-catching creative and copy that feel native to the feed and Stories
• Clear test plans, A/B iterations, and weekly performance reports (impressions, reach, CPM, frequency)
• Correct Meta Pixel implementation and event tracking to capture future retargeting data

If you’ve already scaled brands through awareness-first funnels on Facebook, I’d love to see real examples, the tools you used, and the lift you achieved.