Facebook Ads Expert -- 2
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted20 hours ago
Summary
About the Role
We are looking for a highly analytical, data-driven, and experienced Facebook Ads Expert to lead our paid social acquisition strategies. In this role, you will be responsible for managing end-to-end Meta (Facebook & Instagram) advertising campaigns, scaling large budgets, and maximizing Return on Ad Spend (ROAS). If you live and breathe Meta Business Manager and have a proven track record of driving massive growth, we want you on our team.
Key Responsibilities
Strategic Planning: Develop, execute, and oversee comprehensive Facebook and Instagram ad strategies aligned with overarching business and revenue goals.
Campaign Management: Build and launch complex campaigns, including detailed audience targeting, retargeting funnels, and lookalike modeling.
Optimization & Scaling: Continuously monitor campaign performance. Execute rigorous A/B testing on creatives, copy, and audiences to scale winning campaigns efficiently while maintaining target CPA/ROAS.
Technical Setup: Ensure flawless integration and tracking using Meta Pixel, Conversions API (CAPI), and offline conversion tracking.
Data & Analytics: Analyze metrics on a daily, weekly, and monthly basis. Generate actionable insights and custom reports to present to stakeholders.
Collaboration: Work closely with the creative team to develop high-converting video and static ad assets based on data-backed insights.
Requirements & Qualifications
Experience: 2-3 years of hands-on, dedicated experience managing high-budget Facebook Ads campaigns.
Proven Track Record: Demonstrable history of successfully scaling campaigns and achieving aggressive ROAS/CPA targets.
Technical Mastery: Deep knowledge of Meta Business Manager, Ads Manager, Pixel configuration, CAPI, and custom attribution models.
Analytical Skills: Strong proficiency in Google Analytics, Excel/Google Sheets, and data visualization tools to translate raw data into strategic decisions.
Mindset: Highly proactive, adaptable to algorithm changes, and obsessed with conversion rate optimization (CRO).
Benefits
Competitive salary and performance-based bonuses.
Flexible working hours/Remote work environment.
About the Role
We are looking for a highly analytical, data-driven, and experienced Facebook Ads Expert to lead our paid social acquisition strategies. In this role, you will be responsible for managing end-to-end Meta (Facebook & Instagram) advertising campaigns, scaling large budgets, and maximizing Return on Ad Spend (ROAS). If you live and breathe Meta Business Manager and have a proven track record of driving massive growth, we want you on our team.
Key Responsibilities
Strategic Planning: Develop, execute, and oversee comprehensive Facebook and Instagram ad strategies aligned with overarching business and revenue goals.
Campaign Management: Build and launch complex campaigns, including detailed audience targeting, retargeting funnels, and lookalike modeling.
Optimization & Scaling: Continuously monitor campaign performance. Execute rigorous A/B testing on creatives, copy, and audiences to scale winning campaigns efficiently while maintaining target CPA/ROAS.
Technical Setup: Ensure flawless integration and tracking using Meta Pixel, Conversions API (CAPI), and offline conversion tracking.
Data & Analytics: Analyze metrics on a daily, weekly, and monthly basis. Generate actionable insights and custom reports to present to stakeholders.
Collaboration: Work closely with the creative team to develop high-converting video and static ad assets based on data-backed insights.
Requirements & Qualifications
Experience: 2-3 years of hands-on, dedicated experience managing high-budget Facebook Ads campaigns.
Proven Track Record: Demonstrable history of successfully scaling campaigns and achieving aggressive ROAS/CPA targets.
Technical Mastery: Deep knowledge of Meta Business Manager, Ads Manager, Pixel configuration, CAPI, and custom attribution models.
Analytical Skills: Strong proficiency in Google Analytics, Excel/Google Sheets, and data visualization tools to translate raw data into strategic decisions.
Mindset: Highly proactive, adaptable to algorithm changes, and obsessed with conversion rate optimization (CRO).
Benefits
Competitive salary and performance-based bonuses.
Flexible working hours/Remote work environment.
Apply on Freelancer →
Project sourced from Freelancer.com. Applications happen directly on the original platform — we never collect your data.