Facebook Ad Campaign Development

Why We Need a Facebook Advertisement
WiseOwl AI Adoption Consultants' primary growth channel is direct-response Facebook advertising targeting high-value professional service providers (lawyers, accountants, plastic surgeons, orthodontists, HVAC companies) who can support a $3,000/month recurring engagement. With the business plan calling for 10 new recurring customers per month and only 2 paying customers currently on the books, a consistent, always-on Facebook campaign is the primary mechanism for filling the sales pipeline — replacing the outsourced Sales Team Accelerator arrangement with an in-house campaign Adam runs and closes personally.
What the Ad Needs to Contain
A hook that speaks directly to the target's pain point: losing visibility as search shifts from Google to AI tools (ChatGPT, Claude, Perplexity, etc.)
A clear, credible authority signal — WiseOwl's track record or a specific example of AI visibility work
A concrete, low-risk offer: the free AI Visibility Audit as the entry point (not a hard pitch to buy)
A "Learn More" call-to-action leading to a landing page or short intake form
Short-form video is the strongest format for this audience — Adam has discussed hiring an actor to present it, which would raise production value over a founder-led talking-head video
Targeting parameters aligned to the customer profile (industry, business size/revenue signals, geography if relevant)
How Long We Need It For Given the 7% monthly churn assumption and the need to hit 10 new customers/month steadily (not in a single burst), this should run as an ongoing, continuous campaign rather than a fixed-term flight — budgeted as a recurring monthly line item (Facebook ad spend is projected to be WiseOwl's largest ongoing cost). A reasonable structure is a 90-day initial test-and-optimize window to find the winning ad creative and audience, then continuous spend from there, with creative refreshed every 4-6 weeks to avoid ad fatigue.