Experienced Digital Marketer for Multi-Platform Management

Digital Marketing Manager – Google Business Profile, Meta & Google Ads

We are looking for an experienced Digital Marketing Manager to manage and grow our company’s online presence across Google Business Profile, Facebook, Instagram, Meta Ads, and Google Ads.

The ideal candidate should have hands-on experience with local SEO, social media management, paid advertising, lead generation, and online reputation management.

Key Responsibilities

Google Business Profile

* Manage and optimize our Google Business Profile.
* Keep business information, services, photos, posts, and updates accurate and up to date.
* Create regular Google Business Profile posts.
* Monitor and respond to customer reviews.
* Improve local search visibility and Google Maps rankings.
* Track profile performance, calls, website visits, and customer actions.

Facebook & Instagram

* Manage our Facebook and Instagram business pages.
* Create and publish engaging posts, reels, stories, and promotional content.
* Develop a monthly content calendar.
* Increase engagement, followers, and brand visibility.
* Respond to comments and messages when required.
* Maintain consistent branding across both platforms.

Meta Ads

* Create, manage, and optimize Facebook and Instagram advertising campaigns.
* Conduct audience and competitor research.
* Set up lead-generation, traffic, engagement, and conversion campaigns.
* Monitor campaign performance and optimize budgets, audiences, creatives, and placements.
* Reduce cost per lead and improve overall ROI.

Google Ads

* Create and manage Google Search and other relevant Google Ads campaigns.
* Perform keyword research and competitor analysis.
* Create effective ad copy and targeting strategies.
* Monitor clicks, conversions, cost per lead, and ROI.
* Continuously optimize campaigns to improve performance.
* Identify opportunities to increase qualified leads while controlling advertising costs.

Reporting

The candidate will be responsible for providing monthly performance reports covering:

* Google Business Profile performance
* Google Ads performance
* Meta Ads performance
* Facebook & Instagram growth
* Leads generated
* Cost per lead
* Website traffic
* Calls and customer inquiries
* Recommendations for the following month

Requirements

* Proven experience in digital marketing.
* Strong knowledge of Google Business Profile and Local SEO.
* Experience managing Google Ads and Meta Ads.
* Experience with Facebook and Instagram business accounts.
* Understanding of lead generation and conversion optimization.
* Ability to analyze campaign data and make strategic decisions.
* Strong communication and reporting skills.
* Previous results/case studies are highly preferred.

What We Are Looking For

We are looking for someone who can take ownership of our digital marketing, not someone who simply schedules social media posts.

You should be able to look at our current online presence, identify what is not working, create a strategy, execute it, and continuously optimize it to generate more visibility, leads, calls, and customers.

Please include examples of previous Google Ads, Meta Ads, Google Business Profile, and social media accounts you have managed when applying.