Engaging Mental Health Awareness Campaign

I’m launching a community initiative aimed at educating people about mental health and I need a creative partner who can turn evidence-based information into an engaging social-media–first campaign. The sole focus is mental health; other conditions aren’t part of this phase.

You will design and run a social media campaign that explains key concepts (stress management, early warning signs, where to seek help, stigma reduction) in language that resonates with a general audience. I’m open to the mix of platforms you prefer—Facebook, Instagram, TikTok, YouTube, or others—as long as the content is optimised for reach and shareability.

Deliverables
• Content strategy and posting calendar (4-6 weeks)
• Copywriting for each post, including hashtags and CTAs
• Original graphics and/or short-form videos in editable formats
• Simple performance tracker so we can measure engagement and refine the campaign in real time

Acceptance criteria
• Content must be accurate, culturally sensitive, and free of medical jargon
• All visuals sized correctly for their intended platforms
• At least three concrete suggestions for community interaction (e.g., polls, challenges)
• Drafts reviewed and approved before publishing

If you have a track record creating effective health or wellness content and are comfortable translating mental-health research into accessible messaging, I’d love to review your proposal and see samples of your previous campaigns.