Engaging Instagram Video Campaign

I need a specialist who can plan and execute an Instagram strategy centred on short-form video. The sole KPI is higher engagement—more comments, shares, and meaningful conversations under each post—rather than raw follower growth or clicks elsewhere.

Here is what I already know: my audience responds best to upbeat, visually striking Reels that feel native to the platform, so I’m open to creative transitions, on-trend audio, and thoughtful captions or sticker prompts that invite replies. You may source footage, repurpose what I supply, or create motion-graphics; the key is that every clip feels authentic and sparks interaction within the first few seconds.

Your proposal should focus on the experience you have running engagement-driven campaigns, especially any metrics you improved (average watch time, save rate, comment rate, etc.). Tools such as Adobe Premiere, After Effects, CapCut, or native Instagram editing features are all fine—use what helps you move quickly without sacrificing quality. Consistency is critical, so an outline showing how you will keep a steady posting rhythm and iterate based on insights is appreciated.

Deliverables I expect:
• A content calendar for the first month, detailing post dates, video concepts, and engagement hooks
• Finished, platform-ready videos (portrait 1080×1920) with captions and hashtags pre-written
• Weekly performance reports with actionable tweaks for the next cycle

I’ll provide brand guidelines, previous creative assets, and access to account analytics once we agree on scope. Let’s make the feed impossible to scroll past.