EdTech Lead Generation Campaign

I’m putting together a multi-channel lead generation push for our EdTech brand and need a marketer who can own the entire funnel—from strategy to optimisation—until we see a steady stream of new subscribers.

Here’s the playing field. I want to run tightly-coordinated campaigns across social media, email marketing and search engine marketing. On the social side, the focus will be Facebook, LinkedIn and Instagram; each platform should speak to its core audience segment yet drive them to the same conversion goal. Search campaigns must complement social efforts by capturing high-intent traffic, while email nurtures every lead that comes in.

The single KPI is subscriber growth. Every tactic, creative asset and A/B test should ladder up to increasing our opt-in numbers, not vanity metrics.

Deliverables I expect:
• Channel-specific media plans with budgets, targeting and projected CPL
• Ad creative concepts and copy variations ready for rapid testing
• Full-funnel email sequence (welcome, nurture, re-engagement) with automation set-up
• Google Ads and Meta/LinkedIn campaign builds including tracking pixels and UTM tagging
• Weekly performance dashboard and a wrap-up report with optimisation recommendations

I’m comfortable with tools such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Google Analytics 4 and Mailchimp, so please integrate seamlessly with those. If you favour another best-in-class platform just flag it early.

To be accepted, I’ll review:
• Evidence of past campaigns that lowered CPL and grew subscriber lists in the education or SaaS space
• Clear methodology for audience research, creative testing and budget allocation
• A rollout timeline that shows the first ads live within two weeks of project start

If you can design, execute and refine this campaign until subscriber numbers climb—and can back it up with transparent reporting—let’s talk.