EDEOR Brand Logo Design
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted1 hour ago
Hi! Sharing the complete brief for our new brand logo. Please read fully and ask all your questions BEFORE starting — we want to be on the same page from day one and avoid revisions.
*BRAND: EDEOR*
*Background*
• EDEOR is our new B2C fine diamond jewellery brand, launching under our parent company CDL FineShine — a well-established jewellery manufacturer in the market for decades. The parent brand will be mentioned on the website/marketing for trust.
• The name is an invented, European-style word — easy to pronounce, no existing meaning. The logo has to CREATE the meaning and identity.
*What we need*
1. A wordmark (EDEOR)
2. An icon — the letter *"E" only*
*Wordmark style*
• Classy and premium — think of the same category as Dior
• Minimalist but NOT thin/skinny and NOT overly minimal — it should have some design character while staying decent and elegant
• Not funky. We sell fine diamond jewellery, mostly solitaire, high-ticket pieces
*Icon requirements (very important)*
• The icon must be the letter *E* — nothing else. It can be styled in any fancy, classy way, but it has to be an E. No jewellery motifs (no diamonds, rings etc.) and no abstract symbols — the brand will diversify into perfume, fashion and accessories, so the E must work across all categories
• The E will be LASER-ENGRAVED on jewellery at almost dot size — so it must be extremely simple, single-colour, no fine detail or gradients. It should stay recognisable years later so customers can recall the brand from the engraving alone
• The icon will be used across all branding materials
*Colour palette*
• We want a UNIQUE palette — strictly avoid the typical jewellery colours: maroon, royal blue, purple
*Audience & market*
• Primarily women, age 20–40 (max 45); men's jewellery is secondary
• India first, international expansion later
• Marketing will be 100% social media ads — so the logo must be outstanding and identity-creating on digital screens
*Where the logo will be used*
• Instagram profile (tiny circle), website, favicon, ad creatives, jewellery packaging and boxes, hallmark/laser engraving on jewellery
• Please test legibility at very small sizes — favicon (16px) and engraving (~1mm)
*Deliverables*
• All standard working formats — vector source (AI/EPS/SVG) + transparent PNGs, including black-only and white-only versions
• Lockups: E icon alone, wordmark alone, icon + wordmark combined, and one version with "by CDL FineShine" endorsement line
Also sharing visual references link below. Please list out any questions you have and we'll get on a call before you begin. Thanks!
Our website will look some what similar to this - https://www.brilliantearth.com/ - So Logo should go along.
And we like how their logo is - https://www.vrai.com/?srsltid=AfmBOopoA9W9_GVpGa4H1y_78PdVlU2k-B6udqmPzg72XGpGO8USSjxf
&
https://www.ayaani.in/?srsltid=AfmBOorSA2ZzS1zpQffiDqUflhq1-o_bTxAK1LxUkdWpqMeBsKCSEZhP
*BRAND: EDEOR*
*Background*
• EDEOR is our new B2C fine diamond jewellery brand, launching under our parent company CDL FineShine — a well-established jewellery manufacturer in the market for decades. The parent brand will be mentioned on the website/marketing for trust.
• The name is an invented, European-style word — easy to pronounce, no existing meaning. The logo has to CREATE the meaning and identity.
*What we need*
1. A wordmark (EDEOR)
2. An icon — the letter *"E" only*
*Wordmark style*
• Classy and premium — think of the same category as Dior
• Minimalist but NOT thin/skinny and NOT overly minimal — it should have some design character while staying decent and elegant
• Not funky. We sell fine diamond jewellery, mostly solitaire, high-ticket pieces
*Icon requirements (very important)*
• The icon must be the letter *E* — nothing else. It can be styled in any fancy, classy way, but it has to be an E. No jewellery motifs (no diamonds, rings etc.) and no abstract symbols — the brand will diversify into perfume, fashion and accessories, so the E must work across all categories
• The E will be LASER-ENGRAVED on jewellery at almost dot size — so it must be extremely simple, single-colour, no fine detail or gradients. It should stay recognisable years later so customers can recall the brand from the engraving alone
• The icon will be used across all branding materials
*Colour palette*
• We want a UNIQUE palette — strictly avoid the typical jewellery colours: maroon, royal blue, purple
*Audience & market*
• Primarily women, age 20–40 (max 45); men's jewellery is secondary
• India first, international expansion later
• Marketing will be 100% social media ads — so the logo must be outstanding and identity-creating on digital screens
*Where the logo will be used*
• Instagram profile (tiny circle), website, favicon, ad creatives, jewellery packaging and boxes, hallmark/laser engraving on jewellery
• Please test legibility at very small sizes — favicon (16px) and engraving (~1mm)
*Deliverables*
• All standard working formats — vector source (AI/EPS/SVG) + transparent PNGs, including black-only and white-only versions
• Lockups: E icon alone, wordmark alone, icon + wordmark combined, and one version with "by CDL FineShine" endorsement line
Also sharing visual references link below. Please list out any questions you have and we'll get on a call before you begin. Thanks!
Our website will look some what similar to this - https://www.brilliantearth.com/ - So Logo should go along.
And we like how their logo is - https://www.vrai.com/?srsltid=AfmBOopoA9W9_GVpGa4H1y_78PdVlU2k-B6udqmPzg72XGpGO8USSjxf
&
https://www.ayaani.in/?srsltid=AfmBOorSA2ZzS1zpQffiDqUflhq1-o_bTxAK1LxUkdWpqMeBsKCSEZhP
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