eCommerce shopify app marketing, Instagram Growth & App Downloads

I run a local e-commerce shop with its own mobile app and I’m ready to turn Instagram into our main growth engine. I need a marketer who lives and breathes the platform and can move quickly from strategy to execution.

Here’s what the work looks like from my side: you’ll plan and publish a steady mix of short videos (Reels), eye-catching Stories, and feed Posts that align with current trends yet keep our brand voice consistent. Each asset should be optimised for hashtags, captions, audio, and visual hooks that encourage shares and saves.

The goals are clear:
• Grow a real follower base in our target location
• Drive measurable traffic straight to the app download page via trackable links
• Lift overall engagement so the algorithm keeps pushing our content

I’ll supply brand guidelines, product imagery, and any discount codes you want to weave into content. You’ll handle scripting, editing, basic motion graphics, scheduling, and performance tracking. Weekly reports should outline follower gains, engagement rates, and click-throughs to the app so we see exactly what’s working.

If you know how to blend creativity with data and can show past wins on Instagram, let’s talk about timelines and rollout.