Earthmoving Attachments Shopify SEO

I run an earthmoving-attachments business in Australia and our Shopify site needs a focused SEO overhaul. The single, clear objective is to improve our search-engine ranking—specifically on Google—so potential buyers find us ahead of competitors.

Right now, searches for our signature product line, particularly the keywords “buckets,” "breakers" and "grabs" along with all variants and semantics, don’t place us where we should. I need someone who understands both Shopify’s quirks and the construction-equipment niche to change that.

Scope of work
• Conduct a full audit of the current Shopify setup: theme code, Liquid files, site speed, crawlability, and any indexing issues.
• Expand keyword research outward from “buckets,” mapping related Australian search terms and intent.
• Optimise on-page elements (titles, H1/H2 structure, alt text, schema, internal links) for every key product and collection page.
• Implement technical fixes and performance tweaks inside Shopify, including URL structure, 301s, and structured data markup.
• Build a clean, relevant backlink profile from Australian construction and equipment sites to boost domain authority.
• Provide clear, periodic reporting from Google Search Console and preferred SEO tools showing ranking movement and traffic gains.

Experience with Shopify SEO, liquid editing, and construction-industry terminology is essential. In your proposal, outline the tools you use, the timeline for the audit, and how you measure success. Let’s get this store climbing the Google SERPs together.