Dry Fruit Brand Awareness Campaign

I run a new dry-fruit startup and need a focused online push to get our name in front of people who haven’t heard of us yet. The single, clear objective is brand awareness—no hard-sell tactics for now, just memorable visibility that positions us as the go-to choice for premium, healthy snacking.

Our core audience is young adults aged 18-35. They’re health-conscious, spend plenty of time scrolling, and appreciate brands that combine quality with a modern vibe. I’m open on which channels to prioritise—Facebook, Instagram, Google Ads, or a smart mix you recommend—so long as they reach this demographic effectively.

Here’s what I expect:
• A concise strategy that explains which platform(s) you’ll tap and why they fit the 18-35 segment.
• Creative concepts and sample copy or visuals that highlight the freshness and nutritional appeal of our dry fruits.
• A rollout calendar for the first month, including suggested posting/ad frequency and any key metrics you’ll monitor to gauge awareness.
• Clear, jargon-free reporting so I can see how impressions, reach, and engagement are trending.

If you have experience turning small food brands into recognisable names online—and can show proof—I’d love to see your approach.