Drive Luxury Villa Booking Growth

Performance Marketing Manager

Industry Context
This role sits at the intersection of luxury hospitality, travel, and high-consideration e-commerce. The business operates a global portfolio of handpicked luxury villas available for daily rentals across top destinations, serving discerning travelers who prioritize privacy, design, and premium hospitality.

The ideal candidate understands the unique dynamics of this space:

Long consideration cycles and extended booking windows typical of luxury travel

Strong seasonality across global destinations

High-ticket transactions requiring trust-building and premium brand positioning

HNWI/UHNW audiences who respond to aspiration, exclusivity, and experience-led messaging

Competitive OTA landscape and the need to differentiate through direct booking channels

Role Overview
We are looking for a results-driven Performance Marketing Manager to own paid acquisition across all digital channels, driving qualified luxury traveler bookings at profitable ROAS. You'll build, execute, and optimize full-funnel campaigns across Google, Meta, and programmatic channels while working closely with revenue, sales, and creative teams.

Key Responsibilities
Paid Acquisition & Channel Management

Plan, launch, and optimize paid campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), TikTok, and programmatic/display networks

Manage retargeting and remarketing funnels for high-intent luxury travelers

Identify and test new channels to diversify acquisition (Pinterest, OTA partnerships, influencer amplification)

Strategy & Growth

Develop full-funnel acquisition strategies aligned with booking revenue targets and seasonality across global markets

Own CAC, ROAS, LTV:CAC, and conversion rate targets; allocate budget across channels and geographies for maximum ROI

Run structured A/B tests on creatives, audiences, landing pages, and bidding strategies

Analytics & Reporting

Build and maintain dashboards (GA4, Looker Studio, ad platforms) tracking spend, CPA, ROAS, and booking performance

Implement and manage conversion tracking, server-side tagging, and attribution modeling

Deliver weekly/monthly performance reports with actionable insights for leadership

Collaboration

Partner with creative teams on high-converting ad concepts and landing page optimization (CRO)

Work with sales/CRM on lead quality feedback loops and nurture flows for high-value bookings

Coordinate with SEO and content teams on integrated campaigns

Requirements
4–7+ years in performance marketing, with a track record in luxury travel, hospitality, or high-consideration e-commerce

Expert-level hands-on experience with Google Ads and Meta Ads Manager (certifications a plus)

Strong command of GA4, Google Tag Manager, and attribution tools

Proven experience managing $100K+ monthly budgets with demonstrated ROAS improvement

Data-driven mindset with strong Excel/Sheets and dashboarding skills

Experience with CRO tools (Hotjar, Optimizely, or similar)

Excellent written and verbal English; additional languages a plus (Spanish, French, Arabic, or Russian advantageous for global markets)

Nice to have:

Experience marketing to HNWI/UHNW audiences

Familiarity with travel industry dynamics (seasonality, OTA landscape, booking windows)

SQL or advanced analytics skills

Experience with programmatic platforms (DV360, The Trade Desk)

KPIs
Blended ROAS and channel-level ROAS

Cost per qualified booking / CPA

Booking conversion rate

CAC vs. LTV

Share of new vs. returning customer revenue