Drainage Company Google Ads Campaign

I want to hand the day-to-day management of my Google Ads over to someone who already knows the drainage industry inside out. My only objective is to generate qualified leads, so every decision—from keyword selection to bidding strategy—must focus on phone calls and form fills that turn into booked jobs.

The ads will cover our three core services: emergency drainage call-outs, routine maintenance, and full drainage system installations. Each service needs its own tightly themed ad group, tailored ad copy and relevant extensions so we can appeal directly to homeowners, business owners and property managers alike.

Because you have run successful campaigns for other drainage companies, I expect you to back up your approach with real case studies showing cost-per-lead, conversion rate and overall ROI. I’ll use that evidence to choose the right partner.

If we work together, here is what I’ll need from you:

• A quick audit of my current account (or a fresh build if starting from scratch).
• Keyword research that balances urgent “blocked drain” terms with longer-cycle installation phrases.
• Compelling, compliance-friendly ad copy and responsive search ads.
• Conversion tracking set up in Google Tag Manager and Google Analytics for calls, forms and chat.
• Weekly optimisation: negative keywords, bid adjustments, split-testing, and budget reallocation.
• Straightforward performance reports every seven days so I can see leads, spend and ROI at a glance.

Tools you should already be comfortable with: Google Ads Manager, Keyword Planner, GTM, GA4 and any call-tracking platform you prefer.

I’m ready to start as soon as I review your drainage-specific case studies and a brief outline of how you’ll hit our lead targets.