Digital Product Promo Article
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted11 hours ago
I need a persuasive, well-researched article that introduces our new online service to potential customers and motivates them to try it. The piece must read naturally, focus on benefits rather than features, and include a clear call-to-action that nudges first-time visitors toward a sign-up.
Scope
• Length: about 1,000 words, conversational yet authoritative
• Audience: people who have never used us before, so please assume zero prior knowledge and avoid jargon
• Emphasis: why the service solves their pain points, social proof or data where relevant, and next steps (trial, demo or direct purchase link)
• SEO: weave in the main keyword set I’ll supply, plus one internal and one external reference link for credibility
• Tone: friendly, helpful and confident
Deliverables
1. Final article in Google Doc format, ready for upload
2. A meta-title (≤60 characters) and meta-description (≤155 characters) for search snippets
3. Two headline alternatives so I can A/B test
Acceptance Criteria
• Original content (Copyscape-clean)
• Reads smoothly for humans while retaining keyword focus
• Includes a compelling CTA that feels organic, not salesy
I can provide the product brief, buyer persona and keyword list as soon as we start.
Scope
• Length: about 1,000 words, conversational yet authoritative
• Audience: people who have never used us before, so please assume zero prior knowledge and avoid jargon
• Emphasis: why the service solves their pain points, social proof or data where relevant, and next steps (trial, demo or direct purchase link)
• SEO: weave in the main keyword set I’ll supply, plus one internal and one external reference link for credibility
• Tone: friendly, helpful and confident
Deliverables
1. Final article in Google Doc format, ready for upload
2. A meta-title (≤60 characters) and meta-description (≤155 characters) for search snippets
3. Two headline alternatives so I can A/B test
Acceptance Criteria
• Original content (Copyscape-clean)
• Reads smoothly for humans while retaining keyword focus
• Includes a compelling CTA that feels organic, not salesy
I can provide the product brief, buyer persona and keyword list as soon as we start.
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