Digital Marketing for Tour & Travel Agency

I need a hands-on digital marketer to take full ownership of our Facebook and Instagram presence for our domestic tour packages. The focus is squarely on social media marketing and broader content marketing that supports it.

The day-to-day work will revolve around turning our itineraries, discounts, and happy-traveller stories into scroll-stopping promotional posts and persuasive customer-testimonial creatives. I’ll supply raw information—destinations, photos, feedback snippets, and seasonal offers—while you shape it into a cohesive calendar of posts, carousels, Reels, and short captions that match our warm, adventurous brand voice.

Core deliverables
• A monthly content calendar outlining every Facebook and Instagram post
• Copywriting plus visual direction (or final graphics if you’re comfortable designing in Canva / Adobe Creative Cloud) for 3–4 posts per week, balanced between promotions and testimonials
• Scheduling via Meta Business Suite or a similar tool, with hashtags and geotags optimised for reach
• Simple performance recap at month-end highlighting engagement, follower growth, and lead enquiries

If you can also repurpose high-performing social pieces into blog-style articles for our site’s content hub, that would be a welcome bonus.

I’m looking for measurable momentum within the first 30 days: steady follower growth, consistent engagement, and a clear uptick in tour enquiries traced back to social links. Please share relevant travel or tourism examples and outline your typical workflow so we can move quickly.