Digital Analytics Expert for Product Insights
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Role Type: Individual Contributor
Experience: 5+ years in Digital / Web Analytics
Key Tools: Google Analytics, Tableau, Power BI, Databricks
Work Model: Fully Remote
Job Summary:
We are looking for an Individual Contributor Digital Data Analyst to analyze digital performance data and turn it into clear insights that improve product performance. You will own data collection and measurement frameworks, build reports and dashboards, support experimentation, and manage stakeholders. You will work closely with other Digital Analysts, Business Analysts, Product Owners, and data engineering teams to support data-driven decisions.
Key Responsibilities:
Analyze website and digital product data to identify trends, issues, and opportunities for improvement.
Drive product performance improvement through insights on user behavior, conversion funnels, and KPIs.
Design, run, and analyze A/B tests and other experiments, and recommend next steps based on results.
Build and maintain BI reports and dashboards in Tableau and Power BI.
Set up and manage data collection and measurement frameworks, including tracking plans and event definitions.
Configure and maintain Google Analytics (GA4) for event and conversion tracking.
Use Databricks to access, process, and validate analytics data.
Monitor data quality and resolve tracking issues and data discrepancies.
Manage stakeholders by understanding their needs, setting expectations, and communicating insights and recommendations clearly.
Collaborate with other Digital Analysts to share best practices and keep metrics and analysis consistent.
Partner with Business Analysts and Product Owners to translate business questions and product requirements into analysis and measurement.
Document tracking logic, metrics, experiments, and reporting processes.
Required Skills:
5+ years of experience in data analysis, digital analytics, or web analytics.
Proven ability to work independently as an individual contributor.
Hands-on experience with Google Analytics (GA4).
Strong experience with Tableau and/or Power BI for reporting and visualization.
Experience working with data in Databricks (SQL-based analysis).
Experience with experimentation and A/B testing, including measurement and results analysis.
Solid understanding of data collection, event tracking, and measurement frameworks.
Strong stakeholder management and communication skills.
Strong analytical and problem-solving skills.
Ability to collaborate with Digital Analysts, Business Analysts, Product Owners, and data engineering teams.
Preferred Skills:
Tag Management experience.
Basic knowledge of JavaScript, HTML, and data layers.
Experience with conversion rate optimization and personalization.
Experience integrating analytics data with cloud data platforms.
Experience: 5+ years in Digital / Web Analytics
Key Tools: Google Analytics, Tableau, Power BI, Databricks
Work Model: Fully Remote
Job Summary:
We are looking for an Individual Contributor Digital Data Analyst to analyze digital performance data and turn it into clear insights that improve product performance. You will own data collection and measurement frameworks, build reports and dashboards, support experimentation, and manage stakeholders. You will work closely with other Digital Analysts, Business Analysts, Product Owners, and data engineering teams to support data-driven decisions.
Key Responsibilities:
Analyze website and digital product data to identify trends, issues, and opportunities for improvement.
Drive product performance improvement through insights on user behavior, conversion funnels, and KPIs.
Design, run, and analyze A/B tests and other experiments, and recommend next steps based on results.
Build and maintain BI reports and dashboards in Tableau and Power BI.
Set up and manage data collection and measurement frameworks, including tracking plans and event definitions.
Configure and maintain Google Analytics (GA4) for event and conversion tracking.
Use Databricks to access, process, and validate analytics data.
Monitor data quality and resolve tracking issues and data discrepancies.
Manage stakeholders by understanding their needs, setting expectations, and communicating insights and recommendations clearly.
Collaborate with other Digital Analysts to share best practices and keep metrics and analysis consistent.
Partner with Business Analysts and Product Owners to translate business questions and product requirements into analysis and measurement.
Document tracking logic, metrics, experiments, and reporting processes.
Required Skills:
5+ years of experience in data analysis, digital analytics, or web analytics.
Proven ability to work independently as an individual contributor.
Hands-on experience with Google Analytics (GA4).
Strong experience with Tableau and/or Power BI for reporting and visualization.
Experience working with data in Databricks (SQL-based analysis).
Experience with experimentation and A/B testing, including measurement and results analysis.
Solid understanding of data collection, event tracking, and measurement frameworks.
Strong stakeholder management and communication skills.
Strong analytical and problem-solving skills.
Ability to collaborate with Digital Analysts, Business Analysts, Product Owners, and data engineering teams.
Preferred Skills:
Tag Management experience.
Basic knowledge of JavaScript, HTML, and data layers.
Experience with conversion rate optimization and personalization.
Experience integrating analytics data with cloud data platforms.
Apply on Freelancer →
Project sourced from Freelancer.com. Applications happen directly on the original platform — we never collect your data.