Design Sportfishing Social Platform UI/UX

# UI/UX Designer Needed – Redesign of Sportfishing Social Platform (6 Pages)

**Project:** The Deck Report
**Website:** https://www.thedeckreport.com
**Category:** UI/UX Design, Website Redesign, Figma
**Scope:** 6 core page designs, desktop and mobile

## Project Overview

We are looking for an experienced UI/UX designer to help redesign six key pages of **The Deck Report**, a growing web platform focused on the Southern California sportfishing industry.

The Deck Report brings anglers, fishing boats, and sportfishing landings together through fishing reports, trip schedules, fish counts, and a social community.

Our platform is already under development, with much of the core functionality working. We are not looking to rebuild the website. We want a modern, professional, visually engaging design that improves the user experience and gives the platform a distinctive identity.

The overall experience should combine the community engagement of a modern social network with the practical information anglers need to plan fishing trips.

## Pages to Redesign

### 1. Home Page

Create a visually engaging landing page that immediately communicates what The Deck Report offers.

Key elements:
- Strong hero section with compelling fishing imagery
- Featured fishing reports and recent catches
- Highlights from the On Deck community
- Upcoming fishing trips
- Featured boats and landings
- Clear calls to action for exploring the platform and joining the community

The homepage should encourage visitors to explore the site and return regularly.

### 2. On Deck – Social Community

On Deck is our social feed, where anglers share fishing experiences, catches, photos, videos, and conversations.

We want a modern social media experience that feels familiar and easy to use.

Key elements:
- Social feed with photo-rich posts
- Post composer for sharing catches and experiences
- Likes, comments, sharing, and following
- Angler profiles and community interactions
- Attractive layouts for multiple photos
- Mobile-friendly social feed
- Opportunities to discover boats, trips, and fishing activity

**This is one of the most important pages in the redesign.** It should feel like an active, engaging fishing community rather than a traditional discussion forum.

### 3. What's Biting – Fishing Reports and Fish Counts

This page provides current fishing activity, catch reports, and fish counts from Southern California sportfishing boats.

Key elements:
- Clear presentation of fish counts
- Filtering by date, landing, boat, and fish species
- Visually appealing report cards
- Fishing photos where available
- Easy-to-read catch statistics
- Links to related boats, landings, and trips

The design should make fishing information easy to scan while encouraging visitors to explore individual reports.

### 4. Trips – Fishing Trip Discovery

This page allows anglers to discover upcoming fishing trips and find boats with available schedules.

Key elements:
- Search and filtering options
- Trip cards with boat, landing, dates, duration, and pricing
- Availability information where available
- Clear reservation calls to action
- Responsive desktop and mobile layouts
- An intuitive experience for comparing trips

The goal is to help anglers find relevant trips quickly and easily.

### 5. Boat Profile Page

Each sportfishing boat has its own page showcasing information about the vessel and its fishing activity.

Key elements:
- Boat photos and profile information
- Landing affiliation
- Boat details and amenities
- Recent catches and fishing reports
- Upcoming trips
- Reservation links
- Community content associated with the boat

The page should help anglers learn about a boat and encourage them to book a trip.

### 6. Landing Profile Page

Each sportfishing landing has a dedicated page representing its operation and fleet.

Key elements:
- Landing branding and photos
- Location and contact information
- Fleet of boats
- Upcoming trips
- Recent fish counts and fishing reports
- Links to individual boat profiles
- Clear navigation and reservation opportunities

The design should give each landing a professional presence while maintaining consistent branding across The Deck Report.

## Design Direction

We want a design that is:

- Modern, clean, and professional
- Visually engaging, with strong photography
- Inspired by the ocean and Southern California sportfishing culture without looking outdated or overly nautical
- Easy to navigate and intuitive for a broad audience
- Mobile-first and fully responsive
- Consistent across all six pages
- Built around reusable components and a cohesive design system

We are open to creative recommendations regarding colors, typography, layout, navigation, and visual hierarchy.

The Deck Report should feel like a modern technology platform for the fishing community, not a traditional fishing message board.

## Deliverables

We expect:

1. High-fidelity Figma designs for all six pages.
2. Desktop and mobile versions of each page.
3. A consistent design system covering typography, colors, buttons, cards, forms, and navigation.
4. Reusable Figma components.
5. Interactive prototypes for key user journeys.
6. Developer-ready Figma files with assets and specifications.
7. Reasonable design revisions based on feedback.

## Technical Background

Our existing platform uses:

- React
- TypeScript
- Material UI
- .NET backend APIs

The selected designer will focus on UI/UX design. Development and implementation are not included in this initial project.

Designs should be practical to implement within our existing React application.

## Ideal Freelancer

We are looking for someone with:

- Proven experience designing modern web applications
- Strong Figma skills
- Experience with social platforms, community websites, marketplaces, or booking interfaces
- Excellent responsive and mobile UI design
- An understanding of user engagement and conversion-focused design
- Ability to work with an existing application and improve its visual presentation

Experience with outdoor recreation, fishing, boating, or travel platforms is a plus but not required.

## When Submitting Your Proposal

Please include:

- Examples of relevant Figma or UI/UX work
- Examples of social feeds, booking platforms, or dashboard designs
- Your estimated cost for all six pages
- Your estimated completion timeline
- The number of revision rounds included
- Confirmation that editable Figma source files will be delivered

We are looking for a designer who can help establish a visual direction that we can continue using as The Deck Report grows.

**Please begin your proposal with the words "On Deck" so we know you have read the project description.**