Creative Strategist
TypeFull-time job
LocationMexico
Posted4 weeks ago
🌟 About the Job
Toplent helps companies scale faster by connecting them with exceptional remote professionals from SEA, LATAM, and South Africa. We are currently collaborating with a fast-growing DTC brand that is seeking a Creative Strategist to join their team on a remote full-time basis.
In this role, you’ll own the full creative pipeline—from ideation to performance analysis—partnering with editors, designers, and media buyers to deliver performance-driven direct-response ads across Meta, Instagram, and YouTube.
💼 Responsibilities:
🎬 Ideate, script, and build weekly direct-response creative briefs (UGC short-form, DR edits, statics)
📝 Manage end-to-end production: from briefs → creator/editor handoff → QA → upload/naming → delivery to media buying team
🎨 Partner with editors and designers, providing clear and timely feedback to ensure quality and deadlines are met
📱 Develop platform-native concepts with a focus on direct-response video
📊 Own creative performance, driving towards monthly/quarterly KPIs tied to CPA/CAC and win rate
🔍 Translate key metrics (hook rate, hold, CTR, CVR, CPA) into testing strategies and creative iterations
🧪 Collaborate with media buyers to define hypotheses, budgets, and success metrics for creative testing
📂 Document insights and learnings systematically in Notion
🚀 Review daily ad performance and identify optimization opportunities
💡 Continuously ideate new hooks, angles, and creative concepts, maintaining a growing angle library
📈 Monitor competitor trends, market signals, and platform updates to stay ahead
🛠️ Required Skills:
✅ Proven experience as a Creative Strategist
📢 Strong understanding of direct-response advertising and performance marketing principles
📺 Hands-on experience with Meta, Instagram, and YouTube advertising platforms
📊 Strong analytical ability with comfort in performance metrics and testing frameworks
📅 Excellent project management skills, with the ability to manage multiple projects and deadlines
💬 Exceptional communication and collaboration skills in remote, cross-functional teams
🎁 Benefits:
🌍 100% Remote Role (Work from anywhere)
💵 Competitive Salary in USD
🚀 Career growth opportunities
🤝 Collaborative and high-performance remote work culture
Originally posted on Himalayas
Toplent helps companies scale faster by connecting them with exceptional remote professionals from SEA, LATAM, and South Africa. We are currently collaborating with a fast-growing DTC brand that is seeking a Creative Strategist to join their team on a remote full-time basis.
In this role, you’ll own the full creative pipeline—from ideation to performance analysis—partnering with editors, designers, and media buyers to deliver performance-driven direct-response ads across Meta, Instagram, and YouTube.
💼 Responsibilities:
🎬 Ideate, script, and build weekly direct-response creative briefs (UGC short-form, DR edits, statics)
📝 Manage end-to-end production: from briefs → creator/editor handoff → QA → upload/naming → delivery to media buying team
🎨 Partner with editors and designers, providing clear and timely feedback to ensure quality and deadlines are met
📱 Develop platform-native concepts with a focus on direct-response video
📊 Own creative performance, driving towards monthly/quarterly KPIs tied to CPA/CAC and win rate
🔍 Translate key metrics (hook rate, hold, CTR, CVR, CPA) into testing strategies and creative iterations
🧪 Collaborate with media buyers to define hypotheses, budgets, and success metrics for creative testing
📂 Document insights and learnings systematically in Notion
🚀 Review daily ad performance and identify optimization opportunities
💡 Continuously ideate new hooks, angles, and creative concepts, maintaining a growing angle library
📈 Monitor competitor trends, market signals, and platform updates to stay ahead
🛠️ Required Skills:
✅ Proven experience as a Creative Strategist
📢 Strong understanding of direct-response advertising and performance marketing principles
📺 Hands-on experience with Meta, Instagram, and YouTube advertising platforms
📊 Strong analytical ability with comfort in performance metrics and testing frameworks
📅 Excellent project management skills, with the ability to manage multiple projects and deadlines
💬 Exceptional communication and collaboration skills in remote, cross-functional teams
🎁 Benefits:
🌍 100% Remote Role (Work from anywhere)
💵 Competitive Salary in USD
🚀 Career growth opportunities
🤝 Collaborative and high-performance remote work culture
Originally posted on Himalayas
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