Content Strategist — Speaking & Consulting Business (Neurodivergence Niche)
Budget / Salary$250–750
TypeFreelance project
LocationRemote
Posted2 hours ago
About This Project
We are sourcing creative content strategist candidates for a client, he’s the host of a podcast and speaking business.
His intro and needs:
I'm Sheldon Gay, host of the podcast *I Must Be BUG'N* and a speaker/consultant focused on neurodivergence — autism, ADHD, giftedness — through a Black, culturally-grounded lens. What sets me apart is the combination of lived experience and practical frameworks: I don't just raise awareness about neurodivergence, I equip audiences with tools to change how they lead, work, and relate to each other.
My speaking business needs a content strategist who can turn existing content into real leads and conversions.
Specific content to audit, align to brand, and refine:
**What already exists:**
- Website: [sheldongayisbugn.com](https://sheldongayisbugn.com)
- Podcast: [sheldongayisbugn.com/#podcast](https://sheldongayisbugn.com/#podcast)
- Instagram: [instagram.com/sheldongayisbugn](https://instagram.com/sheldongayisbugn)
- LinkedIn: [linkedin.com/in/sheldongaymba](https://www.linkedin.com/in/sheldongaymba/)
---
What Is Needed
Someone who can review what's there, understand my brand and audiences for the speaking business, and come back with high-level thinking on two things:
1. How to better use existing content
2. What a new content strategy could look like to drive bookings for speaking engagements
The client concrete strategies tied to my specific work — not generic advice.** Not "improve SEO." Not "break your podcast into shorter clips." Tell me the specific idea — a video series, a workplace-focused content track, something else entirely — explain why it fits my brand, and share a relevant example from your own past work.
---
Scope of Work (Phase 1: Strategic Thinking)
1. Content Audit (using podcast archive)
Review the existing podcast episodes, website, and social presence. Identify what's already resonating — themes, stories, framing — and where the gaps are between what exists and what would actually convert an HR leader, executive, or event planner into a booked call.
2. Codified Brand Pillars
Define the specific ideas this brand should own and repeat everywhere — grounded in the actual voice and lens (lived experience + practical frameworks + cultural specificity), not generic DEI language.
3. Content Strategy Anchored to Brand
Lay out what a content strategy could look like from here: specific formats, channels, and content tracks tied directly to driving speaking bookings — not a generic content calendar template.
*(Execution — turning this strategy into email, LinkedIn, and other refined content — will be a likely next phase once the strategic direction is set.)*
---
What the Client is Looking For
- Someone who's actually engaged with the podcast and website before pitching ideas — not skimming and generalizing
- Specific, named ideas (a format, a series, a content track) tied directly to this brand and audience, with a clear "why this fits". And please no AI images or videos in your recommendations.
- A relevant example of similar work you've done
- Comfortable working from raw audio/transcript material, not just a brand brief
- Bonus: experience in DEI, HR tech, L&D, or workplace culture spaces
- Able to show metrics from previous work — engagement rates, conversion/open rates, or other measurable impact tied to content you've strategized or written
---
Guidance on Tone & Voice Direction
Sharp, human, credible — not generic DEI-speak, not corporate buzzword soup. The work should feel like it's written by someone who's actually sat in the room during a hard, honest conversation about how workplaces really function, and who respects the cultural specificity of this brand.
---
Timeline & Process
*(Candidate to Fill in: target start date, estimated hours/budget for Phase 1, key milestones/check-ins)*
---
How to Apply
Take a look at the podcast and website, then share:
1. Your initial thoughts — specific ideas, not general advice
2. An example of similar work you've done
3. Metrics or results from that past work (e.g. open/click rates, engagement growth, conversion impact)
We are sourcing creative content strategist candidates for a client, he’s the host of a podcast and speaking business.
His intro and needs:
I'm Sheldon Gay, host of the podcast *I Must Be BUG'N* and a speaker/consultant focused on neurodivergence — autism, ADHD, giftedness — through a Black, culturally-grounded lens. What sets me apart is the combination of lived experience and practical frameworks: I don't just raise awareness about neurodivergence, I equip audiences with tools to change how they lead, work, and relate to each other.
My speaking business needs a content strategist who can turn existing content into real leads and conversions.
Specific content to audit, align to brand, and refine:
**What already exists:**
- Website: [sheldongayisbugn.com](https://sheldongayisbugn.com)
- Podcast: [sheldongayisbugn.com/#podcast](https://sheldongayisbugn.com/#podcast)
- Instagram: [instagram.com/sheldongayisbugn](https://instagram.com/sheldongayisbugn)
- LinkedIn: [linkedin.com/in/sheldongaymba](https://www.linkedin.com/in/sheldongaymba/)
---
What Is Needed
Someone who can review what's there, understand my brand and audiences for the speaking business, and come back with high-level thinking on two things:
1. How to better use existing content
2. What a new content strategy could look like to drive bookings for speaking engagements
The client concrete strategies tied to my specific work — not generic advice.** Not "improve SEO." Not "break your podcast into shorter clips." Tell me the specific idea — a video series, a workplace-focused content track, something else entirely — explain why it fits my brand, and share a relevant example from your own past work.
---
Scope of Work (Phase 1: Strategic Thinking)
1. Content Audit (using podcast archive)
Review the existing podcast episodes, website, and social presence. Identify what's already resonating — themes, stories, framing — and where the gaps are between what exists and what would actually convert an HR leader, executive, or event planner into a booked call.
2. Codified Brand Pillars
Define the specific ideas this brand should own and repeat everywhere — grounded in the actual voice and lens (lived experience + practical frameworks + cultural specificity), not generic DEI language.
3. Content Strategy Anchored to Brand
Lay out what a content strategy could look like from here: specific formats, channels, and content tracks tied directly to driving speaking bookings — not a generic content calendar template.
*(Execution — turning this strategy into email, LinkedIn, and other refined content — will be a likely next phase once the strategic direction is set.)*
---
What the Client is Looking For
- Someone who's actually engaged with the podcast and website before pitching ideas — not skimming and generalizing
- Specific, named ideas (a format, a series, a content track) tied directly to this brand and audience, with a clear "why this fits". And please no AI images or videos in your recommendations.
- A relevant example of similar work you've done
- Comfortable working from raw audio/transcript material, not just a brand brief
- Bonus: experience in DEI, HR tech, L&D, or workplace culture spaces
- Able to show metrics from previous work — engagement rates, conversion/open rates, or other measurable impact tied to content you've strategized or written
---
Guidance on Tone & Voice Direction
Sharp, human, credible — not generic DEI-speak, not corporate buzzword soup. The work should feel like it's written by someone who's actually sat in the room during a hard, honest conversation about how workplaces really function, and who respects the cultural specificity of this brand.
---
Timeline & Process
*(Candidate to Fill in: target start date, estimated hours/budget for Phase 1, key milestones/check-ins)*
---
How to Apply
Take a look at the podcast and website, then share:
1. Your initial thoughts — specific ideas, not general advice
2. An example of similar work you've done
3. Metrics or results from that past work (e.g. open/click rates, engagement growth, conversion impact)
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