Comprehensive On-Page SEO Overhaul

I want to give my website a solid on-page SEO boost. The priority is sharpening three core areas—content optimisation, meta tags (titles and descriptions), and our internal linking structure—so pages rank more predictably and users navigate more intuitively.

Because I don’t yet have a vetted keyword list, I’ll also need you to research and propose the search terms with the best blend of volume, intent, and competitiveness for my niche. Once those terms are approved, they should guide every recommendation you make.

Deliverables
• Keyword research report: primary and secondary terms with search volume, difficulty, and intent notes
• Revised or suggested title tags and meta descriptions for all key pages (including character counts)
• Content optimisation plan: page-by-page guidance on headings, copy tweaks, and target keywords
• Internal linking map that shows current gaps and your proposed improvements

Acceptance criteria
• Each deliverable arrives in a shareable spreadsheet or doc, complete and free of placeholder text
• Recommendations align with Google’s latest on-page best practices (E-E-A-T, semantic relevance, crawlability)
• All on-page changes clearly trace back to approved keywords

You’re free to use tools such as Ahrefs, SEMrush, Moz, or Screaming Frog as long as the final output is comprehensible to a non-technical site owner and includes the insights I need to implement changes quickly.