Comprehensive Marketing Plan for Sunscreen

I need an 18-page marketing plan for a high-performance, reef-safe sunscreen product. This is for a school assignment.

Requirements:
- In-depth market analysis
- Target audience identification
- Competitor analysis
- Brand positioning strategy
- Marketing channels and tactics
- Budget allocation
- KPIs for measuring success

Ideal Skills and Experience:
- Background in marketing
- Experience with product-specific marketing plans
- Strong research and analytical skills
- Excellent writing and presentation abilities

Please ensure the plan is detailed and professionally formatted.