Comprehensive E-commerce Marketing: MiniVelo

# Shopify Marketing Expert Needed – Facebook Ads, TikTok, Social Media Setup & Sales Growth

**Project Type:** Long-term (starting with a 30-day trial)
**Business:** MiniVelo – Premium Kids' Electric Ride-On Cars
**Target Market:** Australia
**Platform:** Shopify
**Business Model:** Dropshipping

## Project Overview

I am launching MiniVelo, a new Australian Shopify store selling premium electric ride-on cars for children. Currently, my store focuses on one main product: a luxury-style 12V children's electric ride-on car with parental remote control.

I am looking for an experienced e-commerce marketing expert who can take responsibility for building my brand's online presence, setting up social media accounts, creating advertisements, managing campaigns and generating real sales.

**I do not want someone who only runs ads. I want someone who can manage the entire digital marketing side of my business.**

My goal is to turn MiniVelo into a recognised Australian brand and establish consistent, profitable sales.

## 1. Social Media Setup & Management

Create and professionally configure the following accounts:

- Facebook Business Page
- Instagram Business Account
- TikTok Business Account
- Meta Business Portfolio and Ads Manager
- TikTok Ads Manager
- Google Ads and Merchant Center
- YouTube and Pinterest if beneficial

Responsibilities include:

- Creating professional profiles using my MiniVelo branding.
- Writing business bios and descriptions.
- Designing profile pictures, banners and graphics.
- Connecting social media accounts to my Shopify store.
- Configuring necessary business settings.
- Creating a content posting strategy.
- Publishing engaging content consistently.
- Managing comments and basic social media engagement.

All accounts must remain under my ownership, and I must have full administrator access.

## 2. Facebook & Instagram Advertising

I need an expert who can:

- Develop a Meta advertising strategy targeting Australian parents and gift buyers.
- Create high-converting Facebook and Instagram advertisements.
- Produce engaging image ads, video ads and Reels.
- Write persuasive advertising copy.
- Research target audiences and competitors.
- Configure Meta Pixel and Conversions API where appropriate.
- Set up purchase conversion tracking.
- Test multiple creatives, audiences and advertising messages.
- Optimise campaigns to reduce cost per purchase.
- Retarget interested customers when appropriate.
- Scale campaigns when profitable results are demonstrated.

The objective is generating actual purchases, not just clicks, followers or impressions.

## 3. TikTok Marketing & Advertising

Set up and manage a professional MiniVelo TikTok presence.

Responsibilities:

- Create TikTok-style product advertisements.
- Develop engaging short-form videos.
- Research Australian TikTok trends.
- Set up TikTok Pixel and conversion tracking.
- Launch and manage paid campaigns when justified.
- Test different video hooks and advertising strategies.
- Optimise campaigns based on sales performance.

I want advertisements that make the product look premium, exciting and attractive to parents buying gifts for their children.

## 4. Google Advertising

Where appropriate, manage:

- Google Search Ads
- Google Shopping Ads
- Google Merchant Center
- Performance Max campaigns
- Product feed optimisation
- Conversion tracking
- Keyword research

Only launch Google campaigns when the store and product meet the platform's requirements.

## 5. Advertising Content Creation

The freelancer must be capable of creating professional advertising content, including:

- Promotional product images
- Facebook and Instagram advertisements
- TikTok promotional videos
- Instagram Reels
- Short product videos
- Lifestyle marketing graphics
- Website banners
- Promotional social media posts

I will provide the MiniVelo logo, brand assets and available product photos.

All advertising materials must look professional and accurately represent the product. Third-party materials must have appropriate commercial usage rights.

## 6. Shopify Store Optimisation

Review my Shopify website and improve its ability to convert visitors into paying customers.

This includes:

- Improving product descriptions.
- Reviewing homepage design and product presentation.
- Optimising mobile shopping experience.
- Improving calls to action.
- Reviewing checkout and cart experience.
- Creating customer trust sections.
- Improving page loading performance where possible.
- Setting up abandoned checkout recovery.
- Identifying and fixing conversion issues.

All major changes must be approved before implementation.

## 7. Email Marketing

Set up basic automated email marketing, including:

- Welcome emails
- Abandoned checkout emails
- Order follow-up emails
- Promotional campaigns
- Email subscriber collection

Recommend suitable Shopify integrations and configure them where approved.

## 8. Australian Competitor & Market Research

Research the Australian market for children's electric ride-on cars.

I want to understand:

- Who my main competitors are.
- What prices competitors charge.
- What advertisements competitors are running.
- Which audiences are most likely to purchase.
- What makes customers choose one store over another.
- How MiniVelo can stand out from competitors.
- What advertising strategy has the strongest potential.

Use this research to develop a practical marketing plan.

## 9. Sales Growth & Campaign Management

My priority is profitable sales.

The freelancer must:

- Create a clear advertising strategy.
- Manage advertising budgets responsibly.
- Monitor campaign performance.
- Test and improve advertisements.
- Identify campaigns producing purchases.
- Reduce customer acquisition costs.
- Improve website conversion rates.
- Recommend when to increase or decrease advertising spend.

I understand that sales cannot be guaranteed, but I expect a professional, data-driven approach with measurable results.

## 10. Tracking & Reporting

Provide weekly reports showing:

- Advertising spend
- Website traffic
- Add-to-cart activity
- Number of purchases
- Revenue generated
- Cost per purchase
- Return on ad spend (ROAS)
- Conversion rate
- Best-performing advertisements
- Improvements made
- Plans for the following week

I must have access to all advertising accounts and campaign performance data.

## 11. First 30-Day Plan

**Week 1 – Setup & Research**

- Create social media accounts.
- Review the Shopify store.
- Research competitors.
- Configure tracking.
- Develop marketing strategy.
- Recommend initial advertising budgets.

**Week 2 – Content & Advertising Launch**

- Create initial video and image advertisements.
- Prepare different ad concepts.
- Launch approved Meta campaigns.
- Set up additional platforms where appropriate.
- Verify conversion tracking.

**Week 3 – Testing & Optimisation**

- Analyse campaign results.
- Test different advertisements.
- Improve targeting and creative performance.
- Identify potential conversion issues.
- Optimise advertising expenditure.

**Week 4 – Performance Review**

- Provide a complete monthly report.
- Review revenue and advertising expenditure.
- Identify successful and unsuccessful campaigns.
- Recommend improvements.
- Present a plan for the following month.

## 12. Account Ownership & Security

All advertising, Shopify, social media and analytics accounts must be owned by my business.

The freelancer will receive appropriate access to manage them.

No additional expenses, subscriptions or advertising budget increases are allowed without approval.

All created content and paid-for marketing materials must be delivered to me.

## 13. Requirements

The ideal freelancer must have:

- Proven Shopify marketing experience.
- Experience generating e-commerce sales.
- Strong Facebook and Instagram advertising knowledge.
- TikTok advertising experience.
- Ability to create video and image advertisements.
- Understanding of Australian e-commerce customers.
- Conversion tracking experience.
- Strong communication skills.
- Ability to work independently.
- Transparent reporting.

Experience marketing children's toys, premium gifts or ride-on cars is preferred.

## 14. Budget & Working Arrangement

My initial total marketing budget is approximately **AUD $1,500–$2,000 for the first month**, including freelancer fees and advertising expenditure.

I would like to start with a 30-day trial before discussing a longer-term arrangement.

Please provide separate quotations for:

1. Initial social media and advertising setup.
2. Monthly marketing management.
3. Advertisement content creation.
4. Recommended paid advertising budget.

I prefer someone who can manage multiple responsibilities rather than hiring separate freelancers.

## 15. How to Apply

Please answer the following questions:

1. Have you managed advertising for Australian Shopify stores?
2. Can you provide examples of successful e-commerce campaigns?
3. Can you show evidence of previous sales results and ROAS?
4. Can you create professional advertising videos and images?
5. Will you set up and manage all my social media accounts?
6. Which advertising platform would you launch first for MiniVelo?
7. What is your recommended strategy for the first 30 days?
8. What is your total management fee?
9. What advertising budget would you recommend?
10. How will you measure success and report results?

I am not interested in fake followers, bot traffic, misleading advertising or unrealistic guaranteed sales promises.

I want a skilled, reliable marketing professional who can help me grow MiniVelo into a successful Australian online business.

**Please start your proposal with "MINIVELO GROWTH" to confirm you have read the project description.**

I am looking for a long-term working relationship if the initial results and quality of work are satisfactory.