Comprehensive Digital Competitor Analysis

# Competitor Website, SEO & Advertising Research

I need a detailed competitor research report for my business.

The objective is to identify our main competitors and understand **exactly how they attract customers online**, including their websites, SEO, keywords, Google rankings, paid advertising, social media advertising, backlinks and other online marketing activity.

## 1. Identify Competitors

Find our main direct competitors, including:

* Local competitors
* National competitors
* Competitors ranking highly on Google for our main services
* Competitors appearing in Google Ads
* Competitors with strong social media presence
* Competitors that appear frequently in relevant searches

Please provide at least **10–20 relevant competitors**, where possible.

For each competitor provide:

* Company name
* Website
* Location
* Main services/products
* Target market
* Approximate size/market position
* Social media accounts
* Any other important online presence

## 2. Competitor Website Analysis

For every major competitor, analyse their website.

Please record:

* Website URL
* Homepage title
* Meta description
* Main H1/H2 headings
* Main services/pages
* Main keywords being targeted
* Location keywords being targeted
* Calls to action
* Contact methods
* Booking/enquiry system
* Special offers
* Pricing information, if available
* Reviews/testimonials
* Trust badges/certifications
* Blog/content strategy
* Number and type of important landing pages
* Website speed/performance
* Mobile experience
* Overall website quality

Identify what they are doing well and what appears weak or missing.

## 3. SEO Keyword Research

This is one of the most important parts.

Find the keywords each competitor appears to target or rank for.

Where possible, provide:

* Keyword
* Search volume
* Keyword difficulty
* Search intent
* Current ranking position
* Competitor ranking URL/page
* Whether the keyword appears to be commercial or informational
* Whether the keyword is local
* Whether the competitor is ranking organically or through an advertisement

I want to identify:

**Keywords they rank for that we don't.**

**High-value keywords where competitors rank above us.**

**Keywords with strong buying intent.**

**Local keywords.**

**Long-tail keywords.**

**Keywords competitors are paying to advertise for.**

## 4. Google Ads / PPC Research

Investigate whether each competitor is running Google Ads.

Where possible, identify:

* Whether they are currently advertising
* Search ads
* Display advertising
* Shopping ads, if relevant
* Main advertising keywords
* Ad headlines
* Ad descriptions
* Offers/promotions
* Landing pages used
* Calls to action
* Locations being targeted
* Any recurring advertising themes

Please provide screenshots or links to examples where possible.

I particularly want to know:

**What keywords are competitors willing to spend money on?**

## 5. Meta / Facebook / Instagram Advertising

Investigate competitor advertising on:

* Facebook
* Instagram

Use publicly available advertising information, including the Meta Ad Library where applicable.

For each competitor identify:

* Whether they are running ads
* Number/type of active ads where visible
* Ad creative
* Ad copy
* Offers
* Targeting clues
* Landing page
* Call to action
* Video/image ads
* How long ads appear to have been running

Long-running ads may indicate campaigns that are working well, so highlight these.

## 6. Other Advertising Channels

Find out where competitors are advertising elsewhere.

Check, where relevant:

* Google
* Facebook
* Instagram
* YouTube
* TikTok
* LinkedIn
* Local directories
* Industry directories
* Local newspapers/websites
* Sponsored articles
* Review websites
* Display advertising
* Local business websites
* Other relevant advertising platforms

Do not assume a competitor is advertising somewhere — provide evidence wherever possible.

## 7. Backlinks & Off-Page SEO

Analyse where competitors are getting backlinks from.

Identify:

* Important referring domains
* Local directories
* Industry websites
* News websites
* Blogs
* Guest posts
* Sponsorships
* Partnerships
* Business directories
* PR coverage

Highlight valuable backlinks that could potentially be replicated legitimately.

## 8. Local SEO

Analyse competitors' local SEO presence.

Check:

* Google Business Profile
* Google reviews
* Review quantity
* Review rating
* Review frequency
* Main categories
* Services listed
* Business description
* Photos
* Local landing pages
* Local citations/directories
* NAP consistency

Identify which competitors dominate local Google searches and why.

## 9. Content Strategy

Analyse competitor content.

Identify:

* Blog posts
* Guides
* FAQs
* Service pages
* Location pages
* Videos
* Downloadable content
* Case studies
* Articles

Find their highest-value topics and identify content opportunities that we could target.

## 10. Competitor Social Media

Analyse:

* Facebook
* Instagram
* TikTok
* YouTube
* LinkedIn
* Other relevant platforms

Record:

* Followers
* Posting frequency
* Engagement
* Content types
* Most successful-looking posts
* Video strategy
* Promotional content
* Customer testimonials
* Before/after content
* Educational content

Identify what type of content appears to perform best.

## 11. Competitor Comparison

Create a comparison table showing all major competitors against us.

Include:

| Area | Competitor | Our Business |
| ------------------------ | ---------- | ------------ |
| Website quality | | |
| SEO | | |
| Google rankings | | |
| Main keywords | | |
| Google Ads | | |
| Facebook Ads | | |
| Instagram Ads | | |
| Social media | | |
| Reviews | | |
| Local SEO | | |
| Backlinks | | |
| Content | | |
| Offers | | |
| Landing pages | | |
| Overall digital presence | | |

## 12. Biggest Opportunities

At the end of the research, I want a clear summary of:

### Top 10 keywords we should target

### Top 10 competitor keywords we are currently missing

### Top 10 website improvements we should make

### Top advertising opportunities

### Top competitors we should monitor

### Top websites/directories where we should try to get listed

### Top content opportunities

### Top backlink opportunities

### Biggest weaknesses found in competitors

### Biggest advantages competitors currently have over us

## 13. Evidence Required

Please do not simply provide opinions.

Where possible, provide:

* Source URLs
* Screenshots
* Keyword data
* Ranking data
* Ad examples
* Competitor landing pages
* Backlink sources
* Advertising examples

Clearly separate **verified information** from estimates or assumptions.

## 14. Tools

You may use professional tools such as:

* Semrush
* Ahrefs
* Similarweb
* Google Search
* Google Keyword Planner
* Google Ads Transparency/advertising tools
* Meta Ad Library
* Google Business Profiles
* Screaming Frog
* PageSpeed Insights
* Other appropriate SEO/competitor research tools

If you have access to paid tools, please state which tools were used.

## Final Deliverable

I want the final research delivered as a structured Excel/Google Sheets report plus a written summary.

The report should make it easy for me to answer:

1. Who are our biggest online competitors?
2. What keywords are they targeting?
3. What keywords are they ranking for?
4. What keywords are they paying for?
5. Where are they advertising?
6. What websites are sending them traffic/backlinks?
7. What are they doing better than us?
8. What opportunities are we missing?
9. What should we do first?

The goal is not simply to collect competitor information.

**I want actionable intelligence that can be used to improve our website, SEO and advertising strategy and compete directly with these businesses.**

Please quote for the project and specify:

* Your fixed price
* Estimated completion time
* Tools you will use
* Number of competitors you will research
* What files/reports will be delivered
* Whether screenshots and source links are included