Commercial Cleaning B2B Marketing Specialist Needed

**B2B Marketing, Google Ads & Lead Generation Specialist – Commercial Cleaning Growth**

About Our Company

We are a growing commercial cleaning and facility services company based in Calgary, Alberta, providing professional cleaning and facility maintenance services to commercial, institutional, construction, property management and other business clients.

Our goal is to significantly grow our company and establish a stronger, more consistent pipeline of qualified commercial opportunities.

We are looking for an experienced B2B marketing and lead-generation specialist or agency who can help us develop and execute a measurable marketing strategy focused on generating new business not simply increasing website traffic or social media engagement.

What We Are Looking For

We are looking for someone who can take a comprehensive look at our current marketing, website, Google presence and lead-generation strategy and identify opportunities to increase our visibility, generate qualified leads and ultimately help us win more commercial contracts.

This is intended to be a growth-focused engagement, with the potential for an ongoing relationship for the right person or company.

Primary Areas of Responsibility

1. Google Ads / PPC
* Create a Google Ads setup
* Conduct comprehensive keyword research
* Identify high-value commercial-intent keywords
* Develop and manage Google Search campaigns
* Recommend appropriate geographic targeting
* Develop negative keyword strategies
* Optimize campaigns and advertising spend
* Establish proper conversion tracking
* Develop recommendations for landing pages
* Monitor cost per lead and cost per qualified lead
* Provide regular performance reporting and recommendations

Our priority is **qualified commercial business opportunities**, rather than simply generating clicks or website traffic.

2. Website Audit & Optimization

Conduct a comprehensive review of our existing website, including:

* Mobile responsiveness and compatibility
* Website speed and performance
* User experience
* Navigation
* Calls-to-action
* Contact and quote forms
* Conversion opportunities
* Technical SEO
* On-page SEO
* Metadata
* Page structure
* Service pages
* Local SEO
* Google Analytics / Google Tag Manager
* Conversion tracking
* Broken links and technical issues
* Accessibility
* Website security
* Overall professionalism and credibility

We want an honest assessment of whether our current website is effectively converting visitors into commercial leads.

3. SEO & Local Search

Develop recommendations to improve our organic visibility for commercial cleaning and facility service searches in Alberta.

This may include:

* Keyword research
* Local SEO
* Google Business Profile optimization
* Service/location pages
* Technical SEO
* Content strategy
* Backlink strategy
* Competitor analysis
* Organic search rankings

4. Lead Generation Strategy

Develop a comprehensive strategy for generating qualified commercial leads.

We are particularly interested in reaching decision-makers such as:

* Property managers
* Condo/HOA management companies
* Facility managers
* Commercial property owners
* Construction companies
* Home builders
* Municipalities
* Offices
* Industrial facilities
* Retail businesses
* Childcare facilities
* Hospitality businesses
* Event venues
* Other organizations requiring ongoing commercial cleaning or facility services

We are interested in strategies beyond Google Ads where appropriate, including organic search, LinkedIn, email marketing, outbound campaigns, remarketing, referral strategies, content marketing and other proven B2B lead-generation methods.

5. Competitor & Market Analysis

We would like an assessment of our competitive market, including:

* Major competitors
* Competitor websites
* Competitor Google Ads
* Competitor SEO strategies
* Keywords competitors are targeting
* Competitor positioning
* Gaps and opportunities in the market
* Recommendations for how we can differentiate ourselves

6. Marketing Strategy

Develop a practical 6–12 month marketing strategy that prioritizes activities based on expected return on investment.

We are looking for someone who can help us determine:

* Where we should spend our marketing budget
* Which channels are most likely to generate commercial contracts
* What services we should promote
* Which industries/verticals we should prioritize
* What our messaging should be
* How we should position our company against competitors
* How we can build a predictable sales pipeline

7. Conversion & Sales Funnel

Review the journey from the first customer interaction through to a submitted quote.

We want recommendations for improving:

**Google/Search → Website → Lead → Qualified Opportunity → Quote → Contract**

This includes recommendations for calls-to-action, forms, lead follow-up, tracking and overall conversion strategy.

Important: We Measure Success by Business Results

We are not looking simply for impressions, clicks, followers or website traffic.

Our primary objective is:

**Generate more qualified commercial opportunities and ultimately win more contracts.**

We would like to establish measurable KPIs such as:

* Qualified leads
* Cost per qualified lead
* Quote opportunities
* Proposals generated
* Contracts won
* Customer acquisition cost
* Estimated contract value
* Marketing ROI

We would like reporting that helps us understand which marketing activities are actually contributing to revenue.

Ideal Candidate

The ideal candidate will have demonstrated experience with:

* B2B marketing
* Google Ads
* SEO
* Local SEO
* Lead generation
* Website conversion optimization
* Google Analytics
* Google Tag Manager
* Landing pages
* Commercial services
* Service-based businesses
* B2B sales funnels

Experience marketing **commercial cleaning, facility management, construction, property management, trades or other B2B service companies** would be considered a strong asset.

We are particularly interested in someone who understands the difference between generating inexpensive consumer leads and generating **high-value commercial B2B opportunities.**

Initial Deliverables

We would like the engagement to begin with a comprehensive audit and strategy.

Initial deliverables should include:

1. Website audit
2. SEO audit
3. Google Ads/PPC audit
4. Google Business Profile/local SEO audit
5. Competitor analysis
6. Keyword research
7. Lead-generation analysis
8. Conversion funnel review
9. Recommended marketing strategy
10. Prioritized action plan
11. Recommended advertising budget
12. KPI/reporting framework
13. 90-day implementation plan

Following the initial assessment, we are open to an ongoing relationship for implementation, campaign management, SEO, content and continued lead generation.

What We Would Like to See in Your Proposal

Please provide:

* Examples of similar B2B clients you have worked with
* Relevant case studies
* Examples of measurable results achieved
* Your recommended approach for our company
* What you would prioritize during the first 90 days
* Recommended monthly advertising budget
* Your management/consulting fees
* What is included in your monthly fee
* Recommended contract length
* Reporting provided
* How you measure qualified leads and ROI
* Any additional opportunities you identify based on the information provided

We are looking for a **growth partner**, not simply someone to manage advertising.

The successful candidate will help us build a stronger digital presence, generate qualified commercial opportunities and create a repeatable marketing system that supports significant company growth.