Clean Shopify Fitness Store

I’m launching an online shop that focuses solely on fitness and gym equipment—from adjustable dumbbells to full-size racks—and I want the storefront to feel as streamlined and motivating as the products themselves. The entire site must sit on Shopify, use a clean, modern aesthetic, and make it effortless for customers to browse, compare, and purchase items of varying sizes and weights.

Key priorities
• A fast, responsive theme that showcases high-resolution product photos without clutter
• Built-in customer reviews and ratings displayed prominently on every product page (I’m open to whichever Shopify app or native Liquid solution you recommend)
• Clear, intuitive navigation that helps visitors jump between categories such as strength, cardio, and accessories
• Easy-to-edit sections so I can update inventory, run promotions, and feature new arrivals on my own
• Best-practice SEO and basic on-page optimisation to ensure Google can find us from day one
• Smooth checkout with all major payment gateways enabled and shipping rules set for small items vs. bulky equipment

Deliverables
1. Fully functional Shopify store, ready to accept real orders
2. Customised theme files and graphics aligned with a fresh, minimalist brand palette
3. Instructions or a short Loom video explaining how to add products, edit content, and manage reviews

Once the build is complete and live, I’d like a brief period for QA tweaks to make sure everything—from mobile breakpoints to review snippets—functions perfectly. If you’ve launched similar fitness or sporting goods sites, please highlight them; seeing a working example will help me move quickly on design decisions.