Classic SMR Packaging Solutions Logo

My company, SMR Packaging Solutions, is refreshing its visual identity and I’m ready for a timeless, print-ready logo that can sit confidently on everything from business cards to large carton labels. I see “SMR” taking centre stage in a bold, classic type treatment, with “Packaging Solutions” set beneath it in a more refined size. The concept I have in mind weaves together two elements that speak to who we are: a dignified lion (symbolising strength and reliability) and subtle references to our core products—plastic containers, cups, spoons, forks and similar food-grade items.

I’m leaning toward a neutral, elegant colour palette—think deep charcoals, warm greys or muted metallics—so the mark looks equally strong in spot colour, greyscale and pure black. The style should remain classic rather than overtly modern or minimalist; clean lines, clear hierarchy and a professional finish are vital.

Feel free to surprise me with smart ways to incorporate the product silhouettes around or within the lion graphic without overcrowding the design. Above all, the artwork must be supplied as fully editable vector files (AI/EPS), alongside high-resolution PNG and PDF outputs ready for large-format printing.

Deliverables
• Primary logo (colour)
• Greyscale and single-colour versions
• Editable AI/EPS + layered PDF
• High-resolution PNG with transparent background

I’ll review initial sketches or digital drafts first, provide quick feedback, then look for a polished final set that scales perfectly from small labels to storefront signage.