Business Lending Lead Gen Campaign

I’m launching a brand-new business-lending site and need a paid-marketing partner who can take us from zero visibility to a predictable stream of qualified loan leads. My sole objective is lead generation, and my core audience is small-business owners who need fast access to capital.

Platforms I already have in mind are Google Ads, Facebook Ads and LinkedIn Ads. If your research shows that additional channels—such as programmatic display, YouTube pre-roll, TikTok, or niche finance networks—can drive a lower cost per lead, outline that in your bid and explain why.

Here’s what I need from you:
• A channel-by-channel media plan that estimates impressions, clicks, and lead volume for the first 90 days.
• Your proposed bid price expressed as cost per lead.
• The average cost to close a funded loan, based on industry benchmarks or your prior campaigns in the lending space. Please cite your data source or past performance figures.
• Targeting recommendations (keywords, look-alike audiences, firmographics, remarketing strategies) showing how we’ll reach owners of small businesses.
• A brief outline of the funnel setup: ad creative, landing-page best practices, tracking (GA4, Facebook Pixel, LinkedIn Insight Tag), and lead handoff into our CRM.

Acceptance criteria
1. Forecasted CPL and cost-per-funded-deal are realistic and backed by data.
2. Targeting strategy is specific to U.S. small-business borrowers.
3. Media plan includes KPIs, testing cadence, and optimization checkpoints.

If you’ve run paid campaigns for lenders, MCA providers, or B2B financial services, highlight the results you achieved. I’ll shortlist only those bids that clearly show research-driven numbers rather than generic ranges.