Boutique Hotel Digital Growth Team

I am looking to build a long-term digital growth team for a boutique hotel and retreat business.

I am not looking for a one-time website developer or a freelancer who simply completes a project and leaves. I want to build a long-term team that understands hospitality, retreats, lead generation, conversion tracking, SEO, Google Ads and direct-booking strategy.

The immediate goal is to build a strong online sales system for my own boutique hotel and retreat business.

I have already created initial website and project mockups using Lovable, and I can provide the links. I am looking for experienced professionals who can take these concepts, improve them where necessary, and turn them into a professional, fast, mobile-friendly, SEO-friendly and conversion-focused website.

The website should eventually include a retreat calendar where visitors can see available retreat dates. When they click on a specific date or weekend, they should be able to see the corresponding retreat, including information, photos, schedule, pricing and a clear booking or inquiry option.

There are two primary customer groups we want to target.

1. PEOPLE WHO WANT TO JOIN A RETREAT

We want to attract people searching for wellness retreats, yoga retreats, meditation retreats, fitness retreats, holiday retreats and similar experiences.

The goal is to bring these people from Google, advertising and other channels to a dedicated retreat landing page where they can learn about the experience and ultimately book or contact us.

2. RETREAT ORGANIZERS

We also want to attract individuals, coaches, wellness professionals, companies and retreat organizers who are looking for a beautiful boutique hotel or venue in Turkey where they can organize their own retreat or event.

This will require a separate marketing funnel and potentially a dedicated "Host Your Retreat" section of the website.

I need help with:

WEBSITE DEVELOPMENT
- Build or improve the website based on my existing Lovable concepts.
- Create a modern, professional and mobile-friendly website.
- Develop a retreat calendar/date-based system.
- Create individual landing pages for each retreat.
- Create a separate funnel/page for retreat organizers.
- Make the website fast, secure and easy to update.
- Properly connect analytics, Google Search Console and conversion tracking.

SEO
- Technical SEO.
- Keyword research.
- On-page SEO.
- Local and international SEO.
- Content strategy.
- Search visibility for hotel, travel and retreat-related searches.
- Long-term organic traffic growth.

GOOGLE ADS / PPC
- Audit and improve existing Google Ads campaigns.
- Fix conversion tracking.
- Improve keyword targeting and search terms.
- Create campaigns for specific retreats.
- Build campaigns targeting people interested in booking retreats.
- Build campaigns targeting retreat organizers.
- Continuously optimize campaigns based on actual leads, bookings and revenue rather than clicks alone.

CONVERSION TRACKING
This is very important.

I want to know exactly where customers come from and what they do.

We need proper tracking for:
- Retreat bookings
- Hotel bookings
- Contact form submissions
- WhatsApp inquiries
- Phone calls
- Important website interactions
- Google Ads conversions
- Other relevant lead sources

MARKET / LANGUAGE STRATEGY

Our initial target markets are primarily European travelers, including Germany, the UK, Netherlands, France and Italy, with potential expansion into other European markets.

We are also interested in testing markets in the Middle East and Central Asia/Caspian region, including Azerbaijan, Kazakhstan, Uzbekistan and other relevant markets.

I am interested in working with people who understand these markets and, where appropriate, can provide native-level language and cultural knowledge for advertising and content.

However, I am not looking to hire someone simply because they live in a particular country. Proven marketing ability, hospitality experience, language ability and understanding of the target market are more important.

RETREAT MARKETING / CREATIVE

I also need help developing the actual marketing for individual retreats:
- Landing pages
- Ad copy
- Advertising concepts
- Social media campaigns
- Images/video/creative direction
- Email or lead follow-up strategies where appropriate

LONG-TERM TEAM

My goal is to build a long-term team rather than hire one person for one project.

The team may eventually include:
- Web developer
- SEO specialist
- Google Ads/PPC specialist
- Digital marketing/growth specialist
- Creative/content specialist
- Market/language specialists

One person who can handle multiple areas is welcome, but I care more about real experience and results than having one person do everything.

Hospitality, boutique hotel, retreat, travel or tourism experience is a major advantage.

I am also interested in eventually developing a repeatable digital growth system based on what works for my own property, so I am looking for people who are interested in a long-term relationship and continuous optimization rather than simply completing a fixed project.

Please provide:
- Examples of hospitality, hotel, travel or retreat websites you have worked on.
- Google Ads results or examples of campaigns you have managed.
- SEO results where available.
- Examples of booking/lead-generation websites you have built.
- Your specific role in those projects.
- Your availability for long-term work.
- Whether you prefer working independently or as part of a larger team.