Boost Salon at Home App Bookings

I’m looking for a performance-driven marketer who can turn ad spend directly into completed “Salon at Home” bookings. The single metric that matters to me is the number of confirmed services scheduled through the app.

Who we’re speaking to
Our immediate audience is women actively seeking beauty & salon or Spa treatments at home. The messaging should highlight the full spectrum of services we offer—haircuts and colouring, facials and waxing, manicures, pedicures, and every other salon-grade treatment available on demand.

What I need from you
• An end-to-end paid acquisition plan that maps each stage of the funnel from impression to paid booking, not just installs.
• Campaign setup and ongoing optimisation across the channels you judge most efficient (Meta Ads, Instagram, Google App Campaigns, etc.).
• Event-level tracking that fires on successful checkout so we can make data-backed budget moves.
• Creative angles and copy variants tailored to the target segment and refreshed as you learn.
• Weekly reports summarising spend, cost-per-booking, and clear next steps.

Success looks like a steadily falling cost-per-booked-service and a growing cohort of repeat customers. If you’ve scaled similar on-demand apps and can back it up with numbers, I’d love to hear how you’d tackle this one.