Boost Retirement Planning Website Growth

For the next three months I need a hands-on digital-marketing partner who can move the needle on two key metrics for my U.S. retirement-planning site: new user registrations and repeat usage. The audience is Americans thinking about – or already in – retirement, so every tactic must feel trustworthy, helpful and jargon-free.

Your day-to-day focus will sit at the intersection of content creation, SEO and social-media marketing. I already have a clear funnel in mind – Content → Qualified Traffic → Registration → Product Usage → Returning User – and I’d like you to own each step of that journey, tracking performance in Google Analytics (or a similar platform) and adjusting fast when the data shows an opportunity.

Concrete deliverables during the initial engagement:
• 4 long-form, keyword-driven SEO articles that target high-intent retirement questions
• 10 concise, value-packed LinkedIn posts aimed at professionals 50+
• 8 Facebook posts (mix of organic and boosted) to nurture community discussion
• 4 short videos for reels/shorts to humanise the brand and spark shares
• Regular Quora and Reddit answers that discreetly point back to our tools when relevant

Beyond content production, I’ll rely on you to:
• Optimise on-page SEO and develop a light backlink plan to lift qualified traffic
• Map and improve the registration flow (micro-copy tests, friction reduction, clear CTAs)
• Craft simple email or in-platform nudges that encourage first-time users to return
• Provide a short weekly dashboard plus an end-of-month deep dive on traffic, sign-ups and retention

Success will be measured by percentage growth in organic sessions, sign-ups and 30-day return rate compared with the baseline we record at kickoff.

If the numbers look good, I’m ready to extend the collaboration past the initial three months. Let’s help more Americans retire with confidence while we grow a standout digital brand together.