Boost Local App Downloads

I need strategic social-media advertising that drives new installs of my app within a single target city. The immediate focus is on paid campaigns across Facebook, Instagram and YouTube, fine-tuned to reach audiences living in that specific location and motivate them to click through to the App Store / Google Play.

Here is what I’m expecting from you:
• A clear media plan outlining audience segments, ad formats and daily spend recommendations.
• Creative concepts—ad copy, visuals or short video ideas—tailored to local culture and language.
• Full campaign setup in Facebook Ads Manager and Google/YouTube Ads, including tracking links for install attribution.
• Ongoing optimisation for at least one week: split-testing headlines, creative and bid strategies to lower CPI and raise install volume.
• Performance report summarising key metrics (impressions, clicks, installs, CPI) and actionable next steps.

Experience with mobile-app growth, geo-targeted ads and analytics tools like Firebase or AppsFlyer will be a big plus. If you’ve successfully scaled installs in a specific market before, I’d love to see brief case notes when you respond.