Bold Shopify Beauty Store Build

I need a complete Shopify store built for my eyebrow-focused beauty line, BROW B*TCH. The entire look and feel must echo our unapologetic, confident brand voice—think sleek black-and-white foundations with sharp pops of color and punchy copy that instantly tells shoppers they’re in the right place for brow perfection.

BROW B*TCH™ is a 90s girl-gang beauty brand with a graffiti, punk-zine aesthetic and the personality of a ferally unsupervised group chat that has somehow been put in charge of a legitimate cosmetics company.

Visually, the brand should feel like 90s girl power × underground graffiti × beauty × punk/editorial zine culture. Think black bathroom walls covered in messages, spray paint, marker pens, lipstick writing, photocopied gig posters, ripped paper, paint strokes, drips, scribbles, hand-drawn hearts, crowns and stars. It should feel rebellious, imperfect and physically vandalised rather than digitally decorated.

Core tasks
• Select or custom-code a theme that embodies our aesthetic, is lightning-fast, and fully responsive.
• Load initial product range (eyebrow pencils, gels, tools, etc.) with professional imagery, variant options, and SEO-ready descriptions.
• Configure navigation, mega-menus if needed, and persuasive product pages that drive add-to-cart.
• Integrate our domain, payment gateways, and shipping profiles so we can launch without friction.

Must-have features
• Customer reviews displayed beneath each product for instant social proof.
• Loyalty program that rewards repeat purchases and referrals.
• Tutorial blog where I can post step-by-step brow guides and video embeds.
• Sales/discount engine ready for scheduled promos and automatic badge display.

Additional expectations
– Mobile UX as smooth as desktop.
– On-brand email templates (order confirmations, shipping updates, abandoned cart) set up in Shopify Email or Klaviyo.
– Basic Google Analytics, Facebook Pixel, and TikTok tracking installed.
– A brief hand-off guide or screenshare so my team can add products and edit content after go-live.

Deliverable: a fully functional, live Shopify store that visually screams BROW B*TCH, converts visitors into buyers, and is simple for me to maintain moving forward.