Beauty E-commerce Sales Promotion

My online store specialises in skin- and beauty-care essentials, and I want a focused push that turns browsers into buyers. Sales growth is the single metric that matters, so every tactic must point directly to the checkout button.

The campaign will live on two fronts:
• Social media—Instagram, Facebook, perhaps TikTok—for paid and organic posts.
• Email marketing through a platform such as Klaviyo or Mailchimp.

Because shoppers trust real opinions, product-review style content will be the core hook. Think short captions that spotlight ingredients, quick demo videos, before/after carousels, and customer testimonials amplified by targeted emails.

Here is what I need from you:
- 8–10 product-review posts formatted for feed and story/reel, including copy, creative assets, and recommended hashtags.
- 4 short-form videos (15–30 sec) ready for Instagram Reels/Facebook.
- Three automated email flows—welcome, cart-abandonment, and win-back—with A/B subject lines and persuasive copy.
- A performance dashboard or weekly report highlighting conversions, CTR, and ROAS, plus optimisation suggestions.

Acceptance criteria: email CTR above 2 %, ROAS of 3:1 or better on paid social by week four, and all assets delivered in editable formats (PSD/AI for images, .mp4 for video, .html for emails).

If you have proven results in beauty or skincare e-commerce, share a quick case study and timeline so we can move forward quickly.