B2C Lead-Gen Google Ads Management

I need someone who can take full ownership of a Google Ads account whose sole purpose is to bring in fresh B2C leads for a content-focused service. The campaigns are already live but they need sharper structure, tighter conversion tracking, and constant optimisation so cost-per-lead keeps falling while daily lead volume climbs.

Here is what I expect from you:
• Audit the existing search and display campaigns, then rebuild ad groups, keywords, and extensions around lead-gen best practices.
• Install or refine conversion tracking through Google Tag Manager and Google Analytics so every form submission is counted and attributed correctly.
• Draft new copy and creative variants aligned with the voice of a digital content provider, run structured A/B tests, and pause under-performers quickly.
• Deliver a weekly report that highlights spend, impressions, clicks, CPL, and most importantly the number and quality of consumer leads generated.
• Suggest budget reallocations or new campaign types (e.g., Performance Max, remarketing) whenever they can push lead volume higher without hurting ROI.

I will judge success on a falling average CPL and a rising total of verified consumer leads over the first month. If results look strong, I’m open to a long-term management arrangement.