B2B Tech Lead Campaign

I want to move beyond general brand storytelling and focus squarely on winning new business from technology companies. The single metric that matters for this engagement is the number of qualified leads or direct sales it produces, so every idea, asset, and optimisation must ladder back to that goal.

My current presence is light-weight: a basic website, a modest email list, and scattered social posts. What I need from you is an integrated growth plan that can capture the attention of decision-makers inside tech firms, nurture them through a clear funnel, and hand me prospects who are ready to talk purchasing or trial. Paid channels such as LinkedIn Ads or Google Search, conversion-focused landing pages, sharp marketing automation, and data-driven A/B testing are all on the table if they move the needle—feel free to recommend additional tactics you know work for B2B tech.

Here is what a successful hand-off looks like:
• Messaging framework that speaks to common tech-sector pain points and maps them to our solution’s benefits.
• A funnel blueprint showing each stage—from first touch to hand-raise—and the content or offer that powers it.
• Creative assets or wireframes for key pieces (lead magnet, landing page, email sequence) ready for my team to finalise or deploy.
• Channel plan with budget split, targeting settings, and KPIs so I can track cost per lead and overall return.
• A 90-day optimisation calendar outlining when and how we’ll iterate based on performance data.

I’ll provide brand guidelines and product details as soon as we kick off. If your previous work shows measurable lead or revenue lifts for B2B tech clients, that will carry real weight in selection.