B2B LinkedIn Audience Development & Business Development Specialist
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
B2B LinkedIn Audience Development & Business Development Specialist
We are a small Australian business advisory business working with CEOs, business owners and leadership teams of mid-market companies.
We are looking for an experienced B2B LinkedIn specialist to help us build the right executive audience, increase meaningful engagement and identify potential business opportunities.
We will create and supply all LinkedIn content, posts and visuals. This role is NOT content creation.
Scope
The freelancer will be responsible for:
• Identifying target companies that fit our ideal client profile.
• Identifying CEOs, Managing Directors, Founders, Owners, COOs and other relevant senior executives.
• Systematically developing a high-quality LinkedIn network.
• Identifying relevant people for us to follow and engage with.
• Monitoring target executives' LinkedIn activity and identifying opportunities for meaningful engagement.
• Tracking executives who regularly engage with our content.
• Identifying potential prospects and warm opportunities.
• Monitoring business trigger events such as growth, acquisitions, new CEOs, expansion, restructuring and ownership changes.
• Identifying potential referral partners including accountants, lawyers, M&A advisers, bankers, board members and executive recruiters.
• Maintaining a simple prospect/relationship database.
• Providing a concise monthly report covering audience growth, quality of engagement, prospects, conversations and potential opportunities.
• Participating in a monthly review to recommend where we should focus next.
Target Market
Primarily Australian mid-market companies, typically $20m–$500m+ revenue and 50–500+ employees, particularly in:
Construction & Property | Architecture & Engineering | Manufacturing & Industrial | Transport & Logistics | Professional Services | Financial Services | Technology/SaaS | Energy & Resources
Initial geographic focus is Brisbane/Queensland, followed by Sydney, Melbourne and broader Australia.
Who We're Looking For
You should have demonstrated experience in:
• B2B LinkedIn audience development.
• Targeting CEOs and senior executives.
• LinkedIn prospect research.
• Relationship-based business development.
• LinkedIn Sales Navigator.
• Account-based prospecting.
• LinkedIn analytics and reporting.
We are not interested in mass connection requests, automated DMs, purchased followers or spam-style lead generation.
Quality of audience and relationships is far more important than follower numbers.
Initial Engagement
We propose starting with a 90-day pilot, with the opportunity for an ongoing engagement if successful.
Please provide:
1. Examples of similar B2B LinkedIn work.
2. Your proposed approach.
3. Tools you use, including Sales Navigator.
4. Approximate hours per week.
5. Monthly fee.
6. Results you have achieved with executive/B2B audiences.
Most Important
We are looking for someone who understands that the objective isn't simply to generate LinkedIn activity.
The objective is to get us in front of the right CEOs and business owners, build genuine professional relationships and ultimately create qualified business conversations.
We are a small Australian business advisory business working with CEOs, business owners and leadership teams of mid-market companies.
We are looking for an experienced B2B LinkedIn specialist to help us build the right executive audience, increase meaningful engagement and identify potential business opportunities.
We will create and supply all LinkedIn content, posts and visuals. This role is NOT content creation.
Scope
The freelancer will be responsible for:
• Identifying target companies that fit our ideal client profile.
• Identifying CEOs, Managing Directors, Founders, Owners, COOs and other relevant senior executives.
• Systematically developing a high-quality LinkedIn network.
• Identifying relevant people for us to follow and engage with.
• Monitoring target executives' LinkedIn activity and identifying opportunities for meaningful engagement.
• Tracking executives who regularly engage with our content.
• Identifying potential prospects and warm opportunities.
• Monitoring business trigger events such as growth, acquisitions, new CEOs, expansion, restructuring and ownership changes.
• Identifying potential referral partners including accountants, lawyers, M&A advisers, bankers, board members and executive recruiters.
• Maintaining a simple prospect/relationship database.
• Providing a concise monthly report covering audience growth, quality of engagement, prospects, conversations and potential opportunities.
• Participating in a monthly review to recommend where we should focus next.
Target Market
Primarily Australian mid-market companies, typically $20m–$500m+ revenue and 50–500+ employees, particularly in:
Construction & Property | Architecture & Engineering | Manufacturing & Industrial | Transport & Logistics | Professional Services | Financial Services | Technology/SaaS | Energy & Resources
Initial geographic focus is Brisbane/Queensland, followed by Sydney, Melbourne and broader Australia.
Who We're Looking For
You should have demonstrated experience in:
• B2B LinkedIn audience development.
• Targeting CEOs and senior executives.
• LinkedIn prospect research.
• Relationship-based business development.
• LinkedIn Sales Navigator.
• Account-based prospecting.
• LinkedIn analytics and reporting.
We are not interested in mass connection requests, automated DMs, purchased followers or spam-style lead generation.
Quality of audience and relationships is far more important than follower numbers.
Initial Engagement
We propose starting with a 90-day pilot, with the opportunity for an ongoing engagement if successful.
Please provide:
1. Examples of similar B2B LinkedIn work.
2. Your proposed approach.
3. Tools you use, including Sales Navigator.
4. Approximate hours per week.
5. Monthly fee.
6. Results you have achieved with executive/B2B audiences.
Most Important
We are looking for someone who understands that the objective isn't simply to generate LinkedIn activity.
The objective is to get us in front of the right CEOs and business owners, build genuine professional relationships and ultimately create qualified business conversations.
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