B2B Lead Generation Expert – Intent Data, LinkedIn Sales Navigator & Apollo

Project Overview

We are looking for an experienced **B2B Lead Generation & Intent Data Specialist** who can help us build a consistent pipeline of **high-quality, sales-ready prospects**.

The ideal candidate should have hands-on experience with platforms such as **LinkedIn Sales Navigator, Apollo.io**, and other B2B data/enrichment tools. We are not looking for someone who simply collects large lists of contacts. Our priority is identifying **relevant companies and decision-makers showing strong intent or buying signals**.

### What You Will Be Responsible For

You will be responsible for:

* Researching and defining target accounts based on our **Ideal Customer Profile (ICP)**
* Using **LinkedIn Sales Navigator** to identify relevant companies, decision-makers, and buying roles
* Using **Apollo.io** for prospect discovery, contact data, enrichment, and verification
* Identifying **intent signals and buying triggers**, such as:

* Companies actively hiring for relevant positions
* Recent funding or investment
* New product/service launches
* Expansion into new markets
* Leadership changes
* Technology adoption or technology changes
* Increased hiring activity
* Recent business announcements
* Relevant LinkedIn activity
* Companies potentially evaluating solutions similar to ours
* Building account-level and contact-level prospect lists
* Identifying the appropriate decision-makers and influencers within target organizations
* Enriching prospects with accurate business information
* Validating email addresses and other available contact information
* Removing duplicates, irrelevant companies, and low-quality prospects
* Assigning an **intent/lead-quality score** based on predefined criteria
* Maintaining a clean and structured lead database

### Expected Lead Data

Each qualified prospect should ideally include:

* Company Name
* Company Website
* Industry
* Company Size
* Location
* LinkedIn Company URL
* Contact Name
* Job Title
* Seniority
* LinkedIn Profile URL
* Verified Business Email
* Relevant Intent Signal
* Source of Intent Signal
* Date Intent Signal Was Identified
* Lead/Intent Score
* Reason Why the Prospect Fits Our ICP
* Additional Notes
Key Requirement – Intent Over Volume

Quality is more important than quantity.

We are specifically looking for someone who can answer:

“Why should we contact this company/person right now?

For every high-priority prospect, there should be a clear reason or signal indicating that the company may have a relevant business need.

Simply exporting thousands of contacts from Apollo or Sales Navigator will **not** be considered successful lead generation.

Tools & Platforms

Experience with the following is highly desirable:

* LinkedIn Sales Navigator
* Apollo.io
* LinkedIn
* Google
* Crunchbase or similar company intelligence platforms
* BuiltWith / technology intelligence tools
* Hunter / email verification platforms
* Other B2B intent-data and enrichment platforms

Experience with additional prospecting and data-enrichment tools is a plus.

Ideal Candidate

We are looking for someone who:

* Has proven experience in **B2B lead generation**
* Understands ICP definition and account-based prospecting
* Has strong LinkedIn Sales Navigator skills
* Has hands-on experience with Apollo.io
* Understands **intent data and buying signals**
* Can conduct independent company and prospect research
* Has excellent attention to detail
* Can distinguish a genuinely relevant prospect from a generic lead
* Understands B2B decision-making structures
* Can produce clean, organized, and actionable data
* Can explain the reasoning behind their prospect selection

### Initial Assignment

We would like to begin with a **small paid test assignment**.

The selected candidate will be given our target market/ICP and asked to produce an initial batch of qualified prospects.

The test will be evaluated based on:

1. ICP accuracy
2. Quality of companies identified
3. Relevance of decision-makers
4. Strength of intent signals
5. Accuracy of contact information
6. Quality of research
7. Data cleanliness
8. Ability to explain why each prospect is worth contacting

Successful completion of the test can lead to an **ongoing engagement** with recurring lead-generation requirements.

### Application Requirements

When applying, please provide:

1. A brief description of your B2B lead-generation experience
2. Your experience with **LinkedIn Sales Navigator**
3. Your experience with **Apollo.io**
4. Which other intent-data/enrichment tools you use
5. An example of how you identify buying intent
6. One anonymized sample of a lead list you have previously created
7. Your pricing – hourly and/or per qualified lead
8. Your expected weekly lead volume

**Important:** Please do not submit generic proposals such as “I can generate 10,000 leads.” We are specifically interested in **research-driven, intent-based prospecting and qualified B2B opportunities**.

We are looking for a long-term partner who can build a reliable and repeatable lead-generation engine.