ASO Manager

Responsibilities and Duties :

Optimizing Apps for App Store and Google Play

- Create and implement ASO strategy to improve conversion rate

- Manage and scale Apple Search Ads (ASA) campaigns

- Plan and follow-up on traffic- and other marketing initiatives

- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement

- Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

Skills Required :

Experience with ASO

- Excellent analytical skills

- A good understanding of the mobile gaming market

- Ability to communicate across a number of levels and be able to influence development and marketing teams

- Excellent written and verbal communication skills

- Proficiency in additional language - strong advantage

- Experience working with ASA - strong advantage

- Ability to work under your own initiative

Originally posted on Himalayas