Apollo Lead Generation for Sales

The project centres on building a revenue-driven outbound engine with Apollo.io as the core data and sequencing tool. Because we do not yet have an email list, the first milestone is to research, filter and export a clean set of prospects that perfectly match our ideal customer profile. From there, the work flows straight into crafting multi-step email sequences inside Apollo, launching the campaign, and iterating quickly based on reply and conversion data.

Primary objective
Increase sales by consistently turning cold prospects into booked calls and closed deals through email-only outreach.

Scope of work
• Prospecting & list building – source, verify and segment contacts directly in Apollo.
• Campaign architecture – write and load personalised subject lines, body copy and follow-ups, then schedule with sensible sending windows.
• Deliverability set-up – warm-up domains, configure SPF/DKIM/DMARC and monitor inbox health.
• Performance optimisation – A/B test messaging, measure open / reply / meeting rates, and refine targeting or copy until KPIs are hit.
• Reporting – concise weekly metrics pulled from Apollo plus recommendations for the next sprint.

Acceptance criteria
1. Minimum 1,000 new, verified contacts that match the agreed ICP.
2. Email sequences live and sending with