Anniversary Brand System Refinement
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Senior Brand Designer — 50th Anniversary Identity System
We re a B2B industrial approaching its 50th Anniversary (1977–2027), and we are looking for an experienced Senior Brand / Graphic Designer to help us refine, systematize and finalize an anniversary identity that has already been developed internally.
This is not a ground-up branding or logo design project.
We already have a clear creative direction, preliminary anniversary marks, geometric construction studies, visual references and initial applications. The selected designer will work from these materials to transform the existing direction into a rigorous, coherent and production-ready anniversary identity system.
MILESTONE 1 — ANNIVERSARY BRAND SYSTEM
The first priority is to refine and professionalize the core identity.
Key activities:
• Refine and finalize the selected “50” anniversary mark without changing its core design concept.
• Perfect curves, radii, proportions, spacing, tangencies and alignments.
• Develop a rigorous geometric construction behind the mark.
• Build a meaningful construction language based on points, axes, circles, tangencies and geometric relationships.
• Ensure all construction elements are structurally related to the final mark — not decorative.
• Finalize the anniversary lock-up combining the 50th Anniversary identity with the existing masterbrand.
• Define clear space, minimum sizes and principal variations.
• Refine the supporting visual language, including typography, color hierarchy, grids and geometric elements.
• Create concise anniversary identity guidelines.
The official masterbrand must remain unchanged.
MILESTONE 2 — VISUAL APPLICATION SYSTEM
Once the core system is approved, translate it into a coherent family of applications.
Potential applications include:
• Anniversary key visual
• Website hero
• Social media assets
• Presentation covers / templates
• Digital banners
• Print communication
• Anniversary cards / invitations
• Large-format and environmental graphics
• Event / screen applications
• Selected anniversary material and packaging applications
The objective is not to design unrelated individual pieces, but to demonstrate a scalable visual system** that can be consistently applied across different touchpoints.
Final application scope will be agreed before starting this milestone.
MILESTONE 3 — PRODUCTION & MASTER FILES
Prepare a complete professional package for internal teams, suppliers and future implementation.
Deliverables should include:
• Editable vector master artwork
• AI / EPS / SVG / PDF master files where appropriate
• High-resolution digital exports
• Print-ready artwork for approved applications
• Correct RGB / CMYK specifications
• Organized layered source files
• Motion-ready layered vector assets for the anniversary opening sequence
• Clearly structured file naming and folders
• Final anniversary mini-guidelines
All source files must be clean, editable and suitable for professional production.
MATERIALS WE WILL PROVIDE
The selected designer will receive:
• Official brand assets
• Existing anniversary concept and strategic direction
• Selected anniversary mark / visual route
• Preliminary geometric construction studies
• Existing visual explorations and mock-ups
• Color and material references
• Photography direction
• Brand context and anniversary narrative
• Copy and content where required
These materials should be treated as the starting point and creative framework, not as inspiration for an unrelated redesign.
WHAT WE ARE LOOKING FOR
We are specifically looking for a designer with strong experience in:
• Brand identity systems
• Corporate / B2B branding
• Precision vector and geometric design
• Grid-based visual systems
• Typography and layout
• Print and digital production
• Brand guidelines
• Preparing professional master artwork for multiple suppliers and channels
Experience with industrial, engineering, technology, pharmaceutical or premium B2B brands would be a strong advantage.
IMPORTANT
This project requires refinement, precision and system thinking more than open-ended creative exploration.
We are not looking for multiple new logo concepts.
We are looking for someone who can take an already established creative direction and make it rigorous, distinctive, scalable and production-ready.
WHEN APPLYING
Please include:
1. 2–4 relevant brand identity projects from your portfolio.
2. At least one example showing geometric or grid-based identity development, if available.
3. Examples of brand guidelines or identity systems you have developed.
4. A brief explanation of how you would approach Milestone 1.
5. Your estimated availability and timing for the project.
Please prioritize relevant work rather than sending a general portfolio.
We re a B2B industrial approaching its 50th Anniversary (1977–2027), and we are looking for an experienced Senior Brand / Graphic Designer to help us refine, systematize and finalize an anniversary identity that has already been developed internally.
This is not a ground-up branding or logo design project.
We already have a clear creative direction, preliminary anniversary marks, geometric construction studies, visual references and initial applications. The selected designer will work from these materials to transform the existing direction into a rigorous, coherent and production-ready anniversary identity system.
MILESTONE 1 — ANNIVERSARY BRAND SYSTEM
The first priority is to refine and professionalize the core identity.
Key activities:
• Refine and finalize the selected “50” anniversary mark without changing its core design concept.
• Perfect curves, radii, proportions, spacing, tangencies and alignments.
• Develop a rigorous geometric construction behind the mark.
• Build a meaningful construction language based on points, axes, circles, tangencies and geometric relationships.
• Ensure all construction elements are structurally related to the final mark — not decorative.
• Finalize the anniversary lock-up combining the 50th Anniversary identity with the existing masterbrand.
• Define clear space, minimum sizes and principal variations.
• Refine the supporting visual language, including typography, color hierarchy, grids and geometric elements.
• Create concise anniversary identity guidelines.
The official masterbrand must remain unchanged.
MILESTONE 2 — VISUAL APPLICATION SYSTEM
Once the core system is approved, translate it into a coherent family of applications.
Potential applications include:
• Anniversary key visual
• Website hero
• Social media assets
• Presentation covers / templates
• Digital banners
• Print communication
• Anniversary cards / invitations
• Large-format and environmental graphics
• Event / screen applications
• Selected anniversary material and packaging applications
The objective is not to design unrelated individual pieces, but to demonstrate a scalable visual system** that can be consistently applied across different touchpoints.
Final application scope will be agreed before starting this milestone.
MILESTONE 3 — PRODUCTION & MASTER FILES
Prepare a complete professional package for internal teams, suppliers and future implementation.
Deliverables should include:
• Editable vector master artwork
• AI / EPS / SVG / PDF master files where appropriate
• High-resolution digital exports
• Print-ready artwork for approved applications
• Correct RGB / CMYK specifications
• Organized layered source files
• Motion-ready layered vector assets for the anniversary opening sequence
• Clearly structured file naming and folders
• Final anniversary mini-guidelines
All source files must be clean, editable and suitable for professional production.
MATERIALS WE WILL PROVIDE
The selected designer will receive:
• Official brand assets
• Existing anniversary concept and strategic direction
• Selected anniversary mark / visual route
• Preliminary geometric construction studies
• Existing visual explorations and mock-ups
• Color and material references
• Photography direction
• Brand context and anniversary narrative
• Copy and content where required
These materials should be treated as the starting point and creative framework, not as inspiration for an unrelated redesign.
WHAT WE ARE LOOKING FOR
We are specifically looking for a designer with strong experience in:
• Brand identity systems
• Corporate / B2B branding
• Precision vector and geometric design
• Grid-based visual systems
• Typography and layout
• Print and digital production
• Brand guidelines
• Preparing professional master artwork for multiple suppliers and channels
Experience with industrial, engineering, technology, pharmaceutical or premium B2B brands would be a strong advantage.
IMPORTANT
This project requires refinement, precision and system thinking more than open-ended creative exploration.
We are not looking for multiple new logo concepts.
We are looking for someone who can take an already established creative direction and make it rigorous, distinctive, scalable and production-ready.
WHEN APPLYING
Please include:
1. 2–4 relevant brand identity projects from your portfolio.
2. At least one example showing geometric or grid-based identity development, if available.
3. Examples of brand guidelines or identity systems you have developed.
4. A brief explanation of how you would approach Milestone 1.
5. Your estimated availability and timing for the project.
Please prioritize relevant work rather than sending a general portfolio.
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