Animated Marketing Video Production

My goal is to promote a new offer with a short, engaging animated video that feels unmistakably like marketing—clear message, strong call-to-action, polished finish. The video should rely entirely on animation rather than any live-action footage.

Here is the scope in plain terms: I will share the product concept, core benefits, and any existing brand assets; you turn that material into a fully animated piece that captures attention within the first few seconds and keeps viewers watching to the end. Feel free to suggest the best combination of illustration, motion graphics, text or character work to tell the story, so long as the final result supports conversion. Smooth pacing, on-brand colour palettes, crisp typography, and music or sound effects that complement (not overwhelm) the visuals are all important.

Deliverables
• One finished HD video (16:9, MP4) ready for upload to social and web platforms
• An exported square or vertical cut, if the original is widescreen, for ad placements
• Source project files (After Effects, Illustrator, or equivalent) so I can adapt future versions if needed

Acceptance criteria
• Length 30–60 seconds, unless a different duration proves demonstrably more effective
• Clearly legible text on both desktop and mobile
• Brand colours and logo applied exactly as provided
• Final draft approved within two rounds of revisions

Share a short note on how you would structure the animation workflow and any past marketing animations that illustrate a clean, high-conversion style.