Analytics Engineer for Ad Tracking Stack

via Freelancer ·

Budget / SalaryA$250–750
TypeFreelance project
LocationRemote
Posted1 hour ago
Most of our tracking stack is already built — roughly 60% done. We need an experienced analytics engineer to review what's in place, complete the remaining setup, and verify the whole thing works end-to-end before we scale ad spend. This is an audit-finish-and-QA job, not a build-from-scratch.

What you'll do

Audit and complete our GA4 config — events, key events/conversions, custom dimensions
Finish the Google Tag Manager (web) and server-side GTM setup
Get Meta Pixel + Conversions API firing correctly: browser/server deduplication (event_id), strong Event Match Quality, and offline/CRM conversion events flowing back to Meta
Wire Consent Mode and confirm everything respects consent
QA the full flow (GA4 DebugView + Meta Test Events) and sign off that one ad click can be traced end-to-end and counted once

You'll have support
Our developer owns the website and CRM (Bitrix) side — the dataLayer, server events, and CRM event emission. You own the Google + Meta layer and tell the developer exactly what you need from them.

You should be strong in
GA4 · GTM (web) · server-side GTM · Meta Pixel + CAPI · event deduplication · Consent Mode. Bonus: lead-gen / offline-conversion feedback loops.
php testing / qa google analytics mysql analytics conversion rate optimization data analysis meta pixel
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