Amazon PPC Specialist Using Scale Insights

I am seeking an experienced Scale Insights specialist to audit, restructure, automate, and optimize my Amazon PPC campaigns.

The objective is to increase profitable sales while keeping ACoS under control. This position requires significant hands-on experience with Scale Insights. I am not looking for a general Amazon virtual assistant or someone who has only basic PPC experience.

Project responsibilities:

* Audit existing Amazon advertising campaigns and performance data.
* Identify wasted spending, missed keywords, and opportunities for profitable growth.
* Restructure or rebuild campaigns where necessary.
* Configure Scale Insights automation for bidding, budgets, keyword harvesting, negative targeting, and search-term isolation.
* Establish appropriate target ACoS levels based on product margins.
* Improve keyword and product targeting.
* Monitor results and adjust the automation as new data becomes available.
* Track ACoS, TACoS, advertising sales, total sales, organic growth, and wasted spending.
* Document all campaign changes and automation rules.

Initial deliverables:

1. Complete campaign audit and written action plan.
2. Campaign restructuring and Scale Insights automation setup.
3. Documentation of the strategies and rules implemented.
4. Thirty days of monitoring and optimization.
5. Final performance report and ongoing management recommendation.

To apply, please answer:

1. How many Amazon accounts have you managed using Scale Insights?
2. Provide an example showing sales, advertising spend, ACoS, and TACoS before and after your work.
3. Which Scale Insights strategies do you typically use to increase sales while controlling ACoS?
4. How would you approach a smaller established account with a limited advertising budget?
5. What would you include within the stated project budget?

Begin your proposal with the words “Scale Insights.” Generic Amazon PPC proposals that do not demonstrate direct Scale Insights experience will not be considered.