Amazon Growth & Listing Optimization Expert – 400+ Existing SKUs

We are looking for an experienced Amazon Growth & Listing Optimization Expert to help us improve the performance of our existing Amazon catalog of 400+ SKUs.
Our listings are already created and live on Amazon. We are NOT looking for someone to simply upload products or create basic listings.
We are looking for an expert who can look at our existing catalog, identify why products are not performing to their potential, and implement creative, strategic and data-driven improvements to help increase visibility, conversion and sales.
This is a large catalog and we are looking for someone who can take ownership of the project and help us build a much stronger Amazon presence.
What You Will Be Responsible For

1. Audit & Diagnose Existing Listings
Review our existing 400+ SKUs and identify:
- Why certain products may not be getting enough visibility
- Why traffic may not be converting into sales
- Weak or ineffective product titles
- Poor bullet points or product descriptions
- Missing/weak keywords
- Poor product positioning
- Weak product images and infographics
- Lack of compelling A+ Content
- Poorly communicated benefits and USPs
- Pricing/presentation issues where relevant
- Competitor gaps
- Opportunities to improve conversion rate
We want someone who can diagnose problems rather than simply make cosmetic changes.

2. Amazon SEO & Search Optimization
Optimize existing listings for better Amazon search visibility through:
- Keyword research
- Search term optimization
- Title optimization
- Bullet point optimization
- Backend search terms
- Product positioning
- Relevant long-tail keywords
- Competitor keyword analysis
- Identifying high-potential products and keywords
The goal is not just to add keywords, but to balance SEO with readability and conversion.

3. Improve Product Images
Review the current image sets and determine what needs to be improved.
This can include:
- Main product images
- Secondary images
- Lifestyle images
- Infographics
- Benefits/feature graphics
- Ingredient/product education
- Usage instructions
- Comparison graphics
- Brand storytelling
- Before/after creative concepts where appropriate
We want someone with a strong creative eye who understands what makes an Amazon image set convert.

4. A+ Content
Improve and develop high-quality A+ Content for our products.
We expect the expert to:
- Develop creative concepts
- Improve existing A+ modules
- Create visually compelling layouts
- Communicate product benefits clearly
- Build trust and brand credibility
- Create comparison charts and product education sections
- Ensure A+ content supports conversion rather than simply looking attractive

5. Product Videos
Help us develop effective Amazon videos, including:
- Product introduction videos
- Product usage videos
- Lifestyle videos
- Benefit-focused videos
- Short-form promotional videos
- Creative concepts/storyboards
The focus should be on communicating the product's value and increasing conversion.

6. Competitor & Market Analysis
We want someone who actively studies the market.
You should be able to:
- Analyze competing products
- Identify what their listings are doing better
- Identify gaps in our listings
- Find opportunities for differentiation
- Recommend improvements in positioning, content and creatives
- Keep up with Amazon trends and best practices

7. Conversion Optimization
This is one of the most important parts of the role.
We don't want beautiful listings that don't sell.
You should think about:
Impressions → Clicks → Product Page → Conversion → Sales
Your recommendations should ultimately be focused on improving these metrics.
Where data is available, you should be comfortable reviewing things such as:
- Sessions/traffic
- CTR
- Conversion rate
- Sales
- Organic ranking
- Search terms
- Advertising performance
- Buy Box/pricing considerations
- Product-level performance